Tubi Courtesy of Tubi Share on Facebook Share on X Share to Flipboard Send an Email Show additional share options Share on LinkedIn Share on Pinterest Share on Reddit Share on Tumblr Share on Whats App Print the Article Post a Comment Tubi, Fox Corp.'s ad-supported streamer, is spreading its wings in Canada by striking a content distribution and ad sales pact with Bell Media. The strategic partnership includes plans to co-develop original content for distribution on Tubi globally, across Bell Media platforms in Canada, and through Sphere Abacus, Bell Media's international content distribution arm. Bell Media will also serve as the exclusive Canadian ad sales partner for Tubi, while its own ad-supported FAST channels will launch on the Fox streaming platform in Canada. Related Stories Business Top Creators' Shows Find Second Life Off YouTube TV Tubi to Stream Fox's Thanksgiving NFL Game "Bringing Bell Media and Tubi together is a powerful growth partnership that furthers many of Bell Media's key areas of focus: increasing opportunities for advertisers to reach Canadian consumers alongside premium digital video, expanding digital distribution for our content, and collaborating with strategic partners on globally resonant storytelling," Bell Media president Sean Cohan said in a statement. The Tubi deal in a turbulent Canadian TV market where viewers continue to shift to streaming platforms builds on an earlier licensing and distribution pact between Bell Media and Fox Entertainment Global, the international distribution arm of the U.S. network, and Neshama Entertainment. The first series to emerge from that pact is the drama Prejudice, from creator and showrunner Celeste Parr and with Emily VanCamp attached to star. That development deal sees the Canadian company and Fox partner on local originals for Bell Media's CTV network and Crave streaming platform that in turn land on the Fox network in the U.S. market. Fox Entertainment handles global distribution of the Canadian originals. The expanded content distribution pacts allow Fox, Tubi and Bell Media to share the costs and risks on TV series to be shot in Canada and that tap local tax credits and currency savings. The series will then land on linear TV and streaming platforms on both sides of the U.S.-Canadian border. Tubi as an ad-backed streamer is a growing player in an increasingly crowded Canadian streaming TV space where Bell Media and other local media players face increasing competition from Netflix, Amazon Prime Video and other U.S. digital services. For its part, Bell Media has a majority stake in Montreal-based indie producer Sphere Media and has content development pacts with Elliot Page's Pageboy Productions, Seth Rogen's Point Grey Pictures, Lionsgate and others. THR Newsletters Sign up for THR news straight to your inbox every day Subscribe Sign Up The Second City Second City's Side Hustle: Helping CEOs Improvise Film and TV Tax Credits Fade Out, California? The Make or Break Moment to Keep Film and TV Shoots From Fleeing the State THR Investigates The Producer Who Hoodwinked Half of Hollywood imax Imax Quarterly Earnings Surge on Box Office Lift From 'F1: The Movie,' 'Demon Slayer' Nobody Wants This Airbnb and Netflix Partner to Let People Get a Real-World Taste of 'Nobody Wants This' (Exclusive) Theater Broadway Musicians Reach Tentative Agreement, Averting Strike The Second City Second City's Side Hustle: Helping CEOs Improvise Film and TV Tax Credits Fade Out, California? The Make or Break Moment to Keep Film and TV Shoots From Fleeing the State THR Investigates The Producer Who Hoodwinked Half of Hollywood imax Imax Quarterly Earnings Surge on Box Office Lift From 'F1: The Movie,' 'Demon Slayer' Nobody Wants This Airbnb and Netflix Partner to Let People Get a Real-World Taste of 'Nobody Wants This' (Exclusive) Theater Broadway Musicians Reach Tentative Agreement, Averting Strike