NFL commissioner Roger Goodell Photo by Carmen Mandato/Getty Images Share on Facebook Share on X Share to Flipboard Send an Email Show additional share options Share on LinkedIn Share on Pinterest Share on Reddit Share on Tumblr Share on Whats App Print the Article Post a Comment With the NFL, every deal is a big one. As the dominant content provider in live television, when the league strikes a new agreement or makes a change to its programming, it will be felt across the media ecosystem.