Courtesy of 05 Edition Branson Cognac by Sire Spirits × Lalique Curtis "50 Cent" Jackson and Lalique Raise the Bar on Ultra-Luxury with the Launch of the Branson 505 Edition Cognac and the 505 Society When it comes to turning a spirits launch into an unforgettable evening, Curtis "50 Cent" Jackson and the legendary French crystal house Lalique delivered. On the evening of October 15, 2025, New York's Upper East Side was abuzz as the duo hosted an exclusive, star-studded unveiling of the Branson 505 Edition Cognac by Sire Spirits × Lalique at Lalique's Manhattan Maison d'Artiste.