Posted 23 minutes agoSubscribe to BuzzFeed Daily NewsletterCaret DownLaw Roach Is Going Viral For His Reaction To Kim Kardashian's Faux Pubic Hair Underwear"He's so seasoned in a slick insult wrapped in media training. You blink and you'll miss it."by Mychal ThompsonBuzzFeed StaffFacebookPinterestLink The internet has dubbed Law Roach a master of shade. Kristina Bumphrey / Getty Images The celebrity fashion stylist and reality TV judge co-hosted the pre-show for the Victoria's Secret Fashion Show on Oct. 15, and hilarious clips from the night are going viral. Gilbert Flores / Variety via Getty Images There's the time when he told Pose star Indya Moore they're from the same place, only to confirm he meant "the world," after she said the Bronx.
Yall! Pls come get Law Roach 😭😭😭😭 pic.twitter.com/BQT6wbwxv3- RYLIC ZANDER (@1Rylic) October 17, 2025 Twitter: @1Rylic There's also the time Sarah Jessica Parker tried not to mention who she was wearing, and Law absolutely did not care.
Sarah Jessica Parker avoiding to name the problematic designers she's wearing at the Victoria's Secret Fashion Show pink carpet then clarifying that all is from her personal closet bought ages ago 😭😭😭 pic.twitter.com/2BTncRBafA- mizge (@mihailo____) October 15, 2025 x.com And when he randomly dropped that Amy Sedaris was a "nepo baby" right before she walked off.now law roach you know the last part wasn't needed 😭 pic.twitter.com/8gBNzCM60g- heavenknows. (@FrankOceansdye) October 15, 2025 Twitter: @FrankOceansdye But when Law was on the other side of the mic for Entertainment Tonight, the clip went mega viral with people saying he's "masterfully shady."Law Roach is standing on business when it comes to Kim Kardashian's faux pubic hair underwear launch. pic.twitter.com/rDkzM14zW0- Entertainment Tonight (@etnow) October 16, 2025 Twitter: @etnow ET asked Law if he saw Kim Kardashian's new Skims faux hair micro string thong launch, and here's what he said: "Let me tell you something about Kim Kardashian and all the Kardashians. I think they really uinderstand pop culture and I think that's what makes them successful because we are all waiting to buy something from them." ET "Maybe they haven't invented it yet, but I truly believe that they will. And when they do we'll all buy it," he continued. "And also what a lot of people don't understand about that family... those girls, including Kris, the mom, are just really friendly people. I had the opportunity to work with them, and they're just nice people." ET Perhaps it's Law's frank reputation as a judge on shows like Project Runway and RuPaul's Drag Race, or people really reading between the lines, but some people are convinced he was throwing shade.
This is an INCREDIBLE answer if you pay attention 💀💀💀 https://t.co/06p1zzuCYr- Jamie (@JayElHarris) October 17, 2025 ET / Twitter: @JayElHarris He's so seasoned in a slick insult wrapped in media training. You blink and you'll miss it https://t.co/qkqCT4olbm- Nicolas-Tyrell Scott (@iamntyrell) October 17, 2025 ET / Twitter: @iamntyrell This one is PhD in Shade 😂 https://t.co/HWbayovCu6- I GOT BLISTERS ON MY FINGERS!!! (@StaceTheKing) October 16, 2025 ET / Twitter: @StaceTheKing When I grow up I want to be this masterfully shady! https://t.co/yvI2piGBtD- Tanya Junghans (@tanyajunghans) October 17, 2025 ET / Twitter: @tanyajunghans I hope y'all caught it because I did💀 https://t.co/Wtz8JdE49U- THEEORANGE1️⃣.⚡️👑 (@_AllEyezOnZee) October 17, 2025 ET / Twitter: @_AllEyezOnZee A lot of people in the comments lack comprehension. He never answered the question. His response is equivalent to Aretha Franklin's answer when asked about Taylor Swift's singing. Her response was "great gowns, beautiful gowns".- KeyLoLo 💪🏽🌊 (@klgilchri) October 16, 2025 Twitter: @klgilchri He said "they're nice people" and "get pop culture"... notice he never said the underwear was actually good. Law Roach chose his words wisely 😂 pic.twitter.com/c7KazWK7uu- Victor lopez (@victorlopezinc) October 16, 2025 ET / Twitter: @victorlopezinc Help plz no one in the comments is clocking what he's actually saying- les (@_LesMiserab) October 16, 2025 Twitter: @_LesMiserab Mastery level shade. pic.twitter.com/b0UsDrtT52- Pearl Shay from 'round da way (@Sarcsnarks) October 16, 2025 Twitter: @Sarcsnarks if you're paying attention he said it's a mess & said when they release something good, we will buy it.- Chant God (@chantgod) October 16, 2025 Twitter: @chantgod What do you think about Law Roach's response?