After detractors quickly criticized Cardi's appointment of Chief Confidence Officer for formula brand, Bobbie, the company jumped to her defense labeling her a "fierce advocate for moms and women." Not only that, but the mom defended herself, telling critics that despite them "trying to cancel" her it won't happen because she's "very, very, very blessed." Source: Prince Williams / Getty According to BusinessWire, Cardi's new campaign, The B Is for Bobbie, focuses on tackling America's broken parental support structures.