The main entrance of Cineplex's Scotiabank Theatre Toronto. Roberto Machado Noa/UCG/Universal Images Group via Getty Images Share on Facebook Share on X Share to Flipboard Send an Email Show additional share options Share on LinkedIn Share on Pinterest Share on Reddit Share on Tumblr Share on Whats App Print the Article Post a Comment Canadian exhibition giant Cineplex has announced a deal to sell its digital signage business to U.S.-based Creative Realities Inc. for $70 million in cash. The sale of Cineplex Digital Media, subject to closing conditions, will help the parent company strengthen its balance sheet by reducing debt and supporting general corporate purposes, Cineplex said on Thursday. As part of the deal, Cineplex has a long-term agreement with Creative Realities to continue operating digital-out-of-home networks across Canada, including in shopping malls and for companies like Scotiabank, RBC, AMC Theatres and Tim Horton's. Related Stories Business Cineplex's Next Challenge: Activist Investor Pushes For Share Repurchases, Asset Sales Business Cineplex CEO Opens Up About Retirement in 2026 As Box Office Momentum Picks Up "Over the past 16 years, Cineplex Digital Media has grown to be an industry leading and award-winning digital solutions company, operating some of the largest digital networks across North America. As we continued to grow CDM, we had said we would remain open to an opportunistic and strategic sale," Ellis Jacob, president and CEO of Cineplex, said in a statement. Creative Realities, led by CEO Rick Mills and based in Louisville, Kentucky, is a digital signage solutions and experiences company. The acquiring company expects to achieve cost synergies of at least $10 million across North America and on an annualized basis by the end of 2026. "We are thrilled to begin a new era at CRI with the acquisition of CDM," Mills said in his own statement. "Through this transaction, we will double the size of the company, significantly increase our operations outside the U.S., expand margins, and open new avenues for accelerating growth going forward." THR Newsletters Sign up for THR news straight to your inbox every day Subscribe Sign Up Warner Bros. Discovery CNN Reveals Price, Launch Date for Major Streaming Service Bet international As Canal+ Takes Big Stake in French Theater Chain UGC, It Touts "Commitment to Cinema" Joseph Gordon-Levitt Joseph Gordon-Levitt Calls Out Gavin Newsom for Vetoing AI Regulation Bill: "Too Scared to Sign It" Warner Bros. Discovery Warner Bros. Discovery, Korean Studio CJ ENM Forge K-Content Partnership Representation 'Skibidi Toilet' Studio Invisible Narratives Signs With CAA (Exclusive) Podcasts 70 Percent of Americans Use AI ... But That Doesn't Mean They Trust It Warner Bros. Discovery CNN Reveals Price, Launch Date for Major Streaming Service Bet international As Canal+ Takes Big Stake in French Theater Chain UGC, It Touts "Commitment to Cinema" Joseph Gordon-Levitt Joseph Gordon-Levitt Calls Out Gavin Newsom for Vetoing AI Regulation Bill: "Too Scared to Sign It" Warner Bros. Discovery Warner Bros. Discovery, Korean Studio CJ ENM Forge K-Content Partnership Representation 'Skibidi Toilet' Studio Invisible Narratives Signs With CAA (Exclusive) Podcasts 70 Percent of Americans Use AI ... But That Doesn't Mean They Trust It