Posted 23 minutes agoSubscribe to BuzzFeed Daily NewsletterCaret DownAstronomer Hired Gwyneth Paltrow To Answer Questions After The CEO Was Allegedly Caught Cheating At A Coldplay Concert"This is so unserious, I love it."by Chelsea StewartBuzzFeed StaffFacebookPinterestLink Today in "News You Didn't See Coming," Gwyneth Paltrow was hired at Astronomer - yes, the same company that recently went viral after two of its employees were caught "having an affair" at a Coldplay concert. Arnold Jerocki / Getty Images As seen in now-infamous video, Coldplay singer and (Gwyneth's ex) Chris Martin was highlighting fans on the jumbotron at a recent concert when the camera cut to two people getting cozy in the audience. Realizing they were on camera, the two immediately panicked and hid, leading Chris to joke that they were "having an affair." @instaagraace / Via tiktok.com As it turned out, they seemingly were. The man in the video was later identified as Astronomer CEO Andy Byron, who is reported to be married with two kids, while the woman, later identified as CPO Kristin Cabot, reportedly got a divorce in 2022. After widespread jokes and commentary about the video, an internal investigation was launched. Andy ultimately resigned from his role last week, while Kristin's departure was announced on Thursday. @instaagraace trouble in paradise?? 👀 #coldplay #boston #coldplayconcert #kisscam #fyp ♬ original sound - grace @instaagraace / Via tiktok.com Then, in the plot twist of all plot twists, Gwyneth was announced as a "temporary spokesperson" for the tech company. She shared the news herself yesterday in a video statement posted to Astronomer's X account. "Thank you for your interest in Astronomer," Gwyneth began. "Hi, I'm Gwyneth Paltrow. I've been hired on a very temporary basis to speak on behalf of the 300-plus employees at Astronomer." Brian Stukes / Getty Images She said, "Astronomer has gotten a lot of questions over the last few days. And they wanted me to answer the most common ones." Bloomberg / Getty Images Text then popped up on the screen, asking, "OMG what the actual f," which Gwyneth completely ignored to respond to a different question. "Yes, Astronomer is the best place to run Apace Airflow," she answered. "Unifying the experience of running data, ML, and AI pipelines at scale. We've been thrilled so many people have a newfound interest in data automation." She also said, "As for the other questions we've received - yes! There's still room available at our Beyond Analytics event in September. We will now be returning to what we do best, delivering game-changing results for our customers. Thank you for your interest in Astronomer."Thank you for your interest in Astronomer. pic.twitter.com/WtxEegbAMY- Astronomer (@astronomerio) July 25, 2025 @astronomerio / Via Twitter: @astronomerio Viewers reacted to the video in the comments, with many calling it a "genius" and "brilliant" way to capitalize on all the publicity. "Turning an internet dragging of their CEO into a full-blown PR moment by bringing in Chris Martin's ex as a spokesperson? That's not marketing, that's wizardry," one tweet with over 4,000 likes read. "Guys this is a PR masterclass," another agreed, garnering over 12,000 likes. "You take the most viral moment of July 2025 and, instead of disaster control, make light of the situation and create the ultimate brand awareness. Bravo." Gary Gershoff / Getty Images Someone else said it was "one of the best crisis responses" they've ever seen. "You hired the Coldplay singer's ex-wife. Extraordinary," said another. Axelle / Getty Images "Honestly, well done to the marketing team, this is incredible haha," one viewer wrote on Reddit, as others called it both a "brilliant" and "hilarious" move by the company. "This is so unserious, I love it," said one person, as another said it was "well-played." "Their social media and PR team all deserve a nice vacation far away from any upcoming Coldplay concerts," one more shared. Honestly, yes. Hopefully, Chris responds to this - I'm dying to know what he thinks! Until then, share your thoughts on all of this in the comments.