Shareef O'Neal Ethan Miller/Getty Images Share on Facebook Share on X Share to Flipboard Send an Email Show additional share options Share on LinkedIn Share on Pinterest Share on Reddit Share on Tumblr Share on Whats App Print the Article Post a Comment Shareef O'Neal, son of NBA Hall of Famer Shaquille O'Neal, has signed with Wasserman. The sports, music and entertainment talent management firm will partner with O'Neal to expand his opportunities beyond basketball at the intersection of sports and the creator economy. O'Neal will work with Wasserman's marketing, media and entertainment divisions, with Jamie Stein and Matt Massimino from The Montag Group overseeing his representation. "As I step into this next chapter and focus on building an empire beyond the court, Wasserman was the obvious choice," O'Neal said in a statement on Tuesday. "I'm grateful for their belief in me and excited to push boundaries and create a legacy that goes far beyond the game." Related Stories Primetime Shilo Sanders Signs With UTA in All Non-Sports Areas (Exclusive) Business Wasserman Hires Paramount's Former Legal Chief O'Neal played NCAA men's college basketball for four years, but his college career was impacted by injuries and health concerns. In 2018, he underwent surgery to repair a congenital heart defect at age 18 years, before continuing his basketball career. But now O'Neal wants to build a legacy around sports and away from the basketball court, including by following his father and raising his Hollywood game. "Shareef has a compelling voice and represents the next generation of basketball and entertainment culture. I'm excited to work with Shareef and his team to grow his brand across the sports media landscape," Wasserman's Jamie Stein added. O'Neal's push into the entertainment space via Wasserman follows other hoops stars making significant forays into film and TV, including launching their own production banners. O'Neal was recently announced as the creative strategist for the Shaq Brand, where he will lead efforts to bring a fresh vision that bridges sports, culture, and next-generation storytelling. Later this year, he will expand in the digital media space by hosting a panel at TwitchCon around streaming, gaming and sports. O'Neal will continue to be managed by Deion Joseph Turner of The Dime Agency. THR Newsletters Sign up for THR news straight to your inbox every day Subscribe Sign Up Erik Feig Erik Feig Launches New Production Banner With Major Saudi Backing VFX This Deep-Pocketed New Studio Aims to Bring GenAI Filmmaking and VFX to Legacy Media cinema united Cinema United Extends Michael O'Leary's Contract for Five More Years Podcasts Red Seat Ventures Hires Rena Ayer as Senior VP of Content & Talent Partnerships social media Instagram Takes a Cue From the MPA: Teen Accounts Now Guided By PG-13 Rating SAG-AFTRA SAG-AFTRA Gets In the Verticals Game Erik Feig Erik Feig Launches New Production Banner With Major Saudi Backing VFX This Deep-Pocketed New Studio Aims to Bring GenAI Filmmaking and VFX to Legacy Media cinema united Cinema United Extends Michael O'Leary's Contract for Five More Years Podcasts Red Seat Ventures Hires Rena Ayer as Senior VP of Content & Talent Partnerships social media Instagram Takes a Cue From the MPA: Teen Accounts Now Guided By PG-13 Rating SAG-AFTRA SAG-AFTRA Gets In the Verticals Game