Instagram's new teen settings Instagram Share on Facebook Share on X Share to Flipboard Send an Email Show additional share options Share on LinkedIn Share on Pinterest Share on Reddit Share on Tumblr Share on Whats App Print the Article Post a Comment Instagram is taking a cue from the Motion Picture Association. The Meta-owned social platform said Tuesday that moving forward its teen accounts "will be guided" by the MPA's PG-13 rating, which limits language, drug use, violence, nudity and other mature themes. The rationale for using the familiar rating is to help parents and kids understand what is being limited by the platform. "We decided to more closely align our policies with an independent standard that parents are familiar with, so we reviewed our age-appropriate guidelines against PG-13 movie ratings and updated them accordingly," the company wrote in a blog post. "While of course there are differences between movies and social media, we made these changes so teens' experiences in the 13+ setting feel closer to the Instagram equivalent of watching a PG-13 movie." Related Stories Business Sell to David Ellison or Split: David Zaslav Weighs the Options for Warner Bros. Discovery Lifestyle Prince Harry, Meghan Markle Take Aim at Tech Companies' "Depraved Internal Policies" Putting Children at Risk "Just like you might see some suggestive content or hear some strong language in a PG-13 movie, teens may occasionally see something like that on Instagram - but we're going to keep doing all we can to keep those instances as rare as possible," the company continued. Of course, Instagram is not a movie theater. Every movie is submitted for a rating, which is reviewed by a panel which determines whether it is rated PG, PG-13, R, etc. That is not feasible on Instagram, with its more than three billion monthly active users posting content every second of every day. There is also no indication that the change is being done in coordination with the MPA, rather this is about framing the content rules for users. That mean that it will need to rely on its AI-driven content detection system to make the determinations for it. The platform already limited sexually suggestive content, graphic or disturbing content, or content that featured alcohol or drug use, but will now go further to include risky stunts, drug paraphernalia, and strong language. They will also launch a limited content mode, which restricts things ever further for parents that want extra protection. Instagram says the changes will roll out gradually, starting in the U.S., U.K., Canada and Australia, and other markets by the end of the year. THR Newsletters Sign up for THR news straight to your inbox every day Subscribe Sign Up Podcasts Red Seat Ventures Hires Rena Ayer as Senior VP of Content & Talent Partnerships SAG-AFTRA SAG-AFTRA Gets In the Verticals Game CNN CNN Tests the Waters With a Creator-Driven Concept business news Apple's TV Rebrand Marks the End of the "Plus" Era night Creator Power Player Night Is Pushing Into the Experiential Entertainment Business (Exclusive) Apple TV+ Apple TV Drops Plus Sign From Name in New Rebranding Effort Podcasts Red Seat Ventures Hires Rena Ayer as Senior VP of Content & Talent Partnerships SAG-AFTRA SAG-AFTRA Gets In the Verticals Game CNN CNN Tests the Waters With a Creator-Driven Concept business news Apple's TV Rebrand Marks the End of the "Plus" Era night Creator Power Player Night Is Pushing Into the Experiential Entertainment Business (Exclusive) Apple TV+ Apple TV Drops Plus Sign From Name in New Rebranding Effort