Article continues below advertisementRickea Jackson thinks the WNBA's rise in popularity was a long time coming. The Los Angeles Sparks star admits it's "such an exciting time" to be a professional female athlete while discussing her partnership with Cheez-It and their latest Cheez-Fitz collection - which features a custom tunnel walk outfit designed by stylist Brittany Hampton for Jackson to rock during game day."We've got more eyes on the game, more fans showing love, and more brands wanting to partner with us. That visibility is key.