A ONE Musicfest Founder is dishing on curating the nation's largest Black-owned open-air celebration, bringing music, melanin, and culture to ATL. Jason "J" Carter never set out to rewrite the blueprint for American music festivals, but when he looked around in the early 2000s, the Harlem-born, Florida A&M University graduate saw a void. IG @jcarterology "I just could not find anything quite like Lollapalooza or Bonnaroo that spoke to my music, my culture," Carter told BOSSIP. "So I went looking for it, and I realized it didn't exist.