Shannon Buck Courtesy of Paramount Share on Facebook Share on X Share to Flipboard Send an Email Show additional share options Share on LinkedIn Share on Pinterest Share on Reddit Share on Tumblr Share on Whats App Print the Article Post a Comment Cindy Holland is continuing to fill out her team at Paramount's direct to consumer division. PR executive Shannon Buck has joined the company as executive vp and head of communications and public relations at Paramount Direct to Consumer, which includes streamers Paramount+ and Pluto TV. She comes to Paramount from NBCUniversal, where she most recently was executive vp integrated communications. "Shannon is a seasoned strategic communications executive with over 20 years leading publicity and communications for content across platforms, specializing in direct-to-consumer audience engagement and brand building," Holland wrote in an email to staff Monday (read it in full, below). "She has a proven track record of developing award-winning campaigns, with particular expertise in strategies that drive subscriber acquisition and retention." Related Stories TV Paramount+ Lands Nicole Kidman-Elle Fanning Drama 'Discretion' Business CBS News Gets Ready to Meet Bari Weiss Prior to joining NBCU, Buck spent six years at Netflix, rising to vp series publicity at the streamer (and overlapping with Holland's time there). She has also worked at Starz and PR agency FerenComm. Holland's email to staff is below. I am excited to share that Shannon Buck will officially join the team starting tomorrow, as EVP, Head of Communications and PR for Paramount Direct to Consumer. Her oversight will include global communications and publicity strategy for our business. Shannon is a seasoned strategic communications executive with over 20 years leading publicity and communications for content across platforms, specializing in direct-to-consumer audience engagement and brand building. She has a proven track record of developing award-winning campaigns, with particular expertise in strategies that drive subscriber acquisition and retention. She joins us from NBCUniversal where she most recently served as head of Integrated Communications across all their television and studio group, coordinating campaigns across multiple entertainment brands within a single corporate structure. She started as Head of Publicity for Peacock where she led earned media efforts for their slate including inserting Love Island into the cultural zeitgeist and driving critical and consumer success for The Traitors. She had a six year run at Netflix where she helped build and structure the team during rapid organization growth and demonstrated particular success in international campaign coordination and scaling teams with an eye towards innovation. THR Newsletters Sign up for THR news straight to your inbox every day Subscribe Sign Up UTA Creator Bailey Sarian Signs With UTA (Exclusive) Phil McGraw Dr. Phil's Next Media Company Signs Charter Deal While Legal Battle Plays Out Over His Last Firm international Meet the Women Reshaping Global Television social media Instagram Is Launching Its Own Awards for Creators: "Rings" (Exclusive) Verizon Former PayPal CEO to Lead Verizon Film and TV Tax Credits Paul Heyman's Looking4Larry Merges With MCM Studios in Bid to Expand New York Production (Exclusive) UTA Creator Bailey Sarian Signs With UTA (Exclusive) Phil McGraw Dr. Phil's Next Media Company Signs Charter Deal While Legal Battle Plays Out Over His Last Firm international Meet the Women Reshaping Global Television social media Instagram Is Launching Its Own Awards for Creators: "Rings" (Exclusive) Verizon Former PayPal CEO to Lead Verizon Film and TV Tax Credits Paul Heyman's Looking4Larry Merges With MCM Studios in Bid to Expand New York Production (Exclusive)