Sega Corporation and the International Olympic Committee have joined forces for a new multi-year agreement to celebrate the legacies of "Sonic the Hedgehog" and the Olympic brand. A first look at the forthcoming "Five Rings" collaboration is available now and features the Olympic rings with a Sonic the Hedgehog spin. The custom art highlights the [...]
Variety
Sega's 'Sonic the Hedgehog' Sets Multiyear Licensing Deal With International Olympic Committee
October 6, 2025
6 months ago
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