The bad blood between Taylor Swift and Scooter Braun has inspired song lyrics, forced celebrities to take sides and incurred the wrath of Swifties. The drama came to a head in June 2019 when it was announced that Braun's media company, Ithaca Holdings, had acquired Scott Borchetta's Big Machine Label Group for $300 million. Through the deal, Braun became the new owner of Swift's first six albums with Big Machine Records: her self-titled debut, Fearless, Speak Now, Red, 1989 and Reputation.