Seen on the stylish scene... Source: Atlanta Fashion Week / Atlanta Fashion Week adidas Originals is making a major move into Atlanta's fashion landscape, officially partnering with Atlanta Fashion Week for its 2025 edition taking place October 2-5. Source: adidas Originals x ATLFW Held at the southern city's Atlantic Station, a press release reports that Atlanta Fashion Week will serve as the stage for the debut of adidas Originals' Spring/Summer 2026 collection alongside a slate of immersive experiences, retail activations, and community-driven programming.