Taylor Swift is kicking off release week for The Life of a Showgirl with a Spotify pop-up experience in New York City - and Us Weekly was on hand to comb through the clues she left about the new album. Situated in an event space under the High Line - wrapped in glittery orange, of course - the pop-up experience features several photo ops, including one where fans can wrap themselves in a turquoise feather boa and pose under a Life of a Showgirl sign. (And yes, we asked a friendly security guard to snap Us posing under the lights, for journalism.) Attendees also received a souvenir mint green ticket, and Spotify Premium users also got a sparkly keychain bearing a QR code that takes them to the album's landing page on app. This is all very exciting, but fans didn't line up on school day just for a keychain: They were hunting for Easter eggs! Like the Tortured Poets Department installation before it, the Life of a Showgirl pop-up is full of hints about what's to come on Swift's 12th studio album, which drops Friday, October 3. Some of the curated hints were already out there - a photo of Swift performing with Sabrina Carpenter is a nod to their collaboration on the title track, for example - but other clues, like at least one lyric, are new information. 'Life of a Showgirl' swag at the Spotify pop-up. Us Weekly The bulk of the hints appear to be located in two separate rooms: the vanity, designed to look like a dressing room, and the backstage area, which is full of equipment cases. So what do you need to know if you can't make it to New York City in the next three days? Keep scrolling for everything we learned: New Lyrics Us Weekly So far, only one new lyric was displayed at the pop-up: "Oftentimes it doesn't feel so glamorous to be me." This appeared underneath The Life of a Showgirl in the boa photo booth as well as written in faux lipstick on a mirror in the vanity room. According to iTunes, this line is from the track "Elizabeth Taylor." While that was the only new lyric displayed on the pop-up's first day, TTPD history suggests that more lyrics will be added later. Does Taylor Swift's 'Showgirl' Playlist Include New Album's 1st Lyrics? Valentine's Day Arguably the most noticeable object on display was a burgundy envelope reading, "Happy Valentine's Day." Longtime Swifties know that the pop star appeared in the 2010 rom-com Valentine's Day, but it seems unlikely that the envelope is a reference to the film. Fans have already started theorizing that the prop could be a reference to Swift's most recent V-Day celebration with now-fiancé Travis Kelce, timing-wise. According to a February report from Page Six, Kelce, 35, surprised his partner with a handmade Valentine's card and $100,000 worth of gifts. Valentine's Day also fell at an auspicious time for the couple this year, as it came just days after Kelce and the Kansas City Chiefs lost the Super Bowl to the Philadelphia Eagles and Swift walked away empty-handed at the Grammys. Easter Eggs The 'Keep It 100' mirror and 'Happy Valentine's Day' card in the vanity room. Us Weekly In addition to the aforementioned photo with Carpenter, 26, there were a couple of photos from the closing night of The Eras Tour, where Swift famously exited through orange doors that we now know were a hint to her then-unannounced Showgirl era. In the vanity area, there was a hand mirror bearing the phrase, "Keep it 100," which seemed to be a nod to a July Instagram post where Kelce shared several photos of himself with Swift. "Had some adventures this offseason, kept it 💯," he captioned the snaps. All of the Easter Eggs - And Fan Theories - About Taylor Swift's 12th Album The backstage room, meanwhile, included a wall of photos featuring Swift's dancers - her fellow showgirls, if you will. This room also included several copies of the setlist, i.e. the official Life of a Showgirl tracklist. Ophelia Us Weekly An entire room was devoted to "The Fate of Ophelia," with a bathtub full of flowers and pearls. This room doubled as a photo op, with fans able to take mirror selfies in front of the bathtub. The Briefcase Us Weekly While it's impossible to confirm whether this was the briefcase Swift used to announce Showgirl on "New Heights," there was a square briefcase labeled "T.S." on display. History! The Costumes Several costumes and shoes from various Showgirl photo shoots were on display, as were tons of wigs, headpieces, faux jewels and pearls. Feathers were also everywhere, in fans and boas that were scattered across the space. The Birth of the Album Us Weekly In an exclusive video playing in the backstage area, Swift spoke about reuniting with producer Max Martin (who she first worked with on Red) for Showgirl. Martin, 54, had apparently been trying for years to get Swift to tour in his native Sweden, but her first concert in the country wasn't until last May during The Eras Tour. Swift explained in the video that she performed her "Max Martin Medley" at her Stockholm show because s