Getty Images Share on Facebook Share on X Share to Flipboard Send an Email Show additional share options Share on LinkedIn Share on Pinterest Share on Reddit Share on Tumblr Share on Whats App Print the Article Post a Comment As the popularity of podcasts rise, networks are positioning hosts as the ultimate influencers. After slowing down in 2023, podcasting advertising shot back up again in 2024 to reach $2.4 billion and return to its spot as the top growth channel in all digital media, according to the Interactive Advertising Bureau.