Sydney Sweeney campaign prompts surge in American Eagle's share price Sydney Sweeney's star power has had a hugely positive impact on the share price of American Eagle. 25 July 2025 Sydney Sweeney's ad campaign for American Eagle Outfitters prompted the company's stock to surge by ten per cent. Sydney Sweeney recently teamed-up with American Eagle The 27-year-old actress stars in a new campaign for the retailer and she's even helped to create a limited-edition denim jacket known as The Sydney Jean, with the actress' profile leading to a sharp surge in American Eagle's share price.