Bad Bunny will bring his Latin trap and reggaeton swagger to the NFL's biggest stage next year: The Grammy winner will headline the Apple Music Super Bowl halftime show in Northern California. The NFL, Apple Music and Roc Nation announced Sunday that Bad Bunny will lead the halftime festivities from Levi's Stadium on Feb. 8 in Santa Clara, California.
The Puerto Rican superstar's selection comes amid another career-defining run: He's fresh off a historic Puerto Rico residency this month that drew more than half a million fans and is leading all nominees at the Latin Grammys in November. He has become one of the world's most streamed artists with albums such as "Un Verano Sin Ti," an all-Spanish-language LP.
Bad Bunny will host "Saturday Night Live" on Oct. 4. 4:59 2025 Superbowl Commercials "What I'm feeling goes beyond myself," Bad Bunny said in a statement. "It's for those who came before me and ran countless yards so I could come in and score a touchdown... this is for my people, my culture, and our history. Ve y dile a tu abuela, que seremos el HALFTIME SHOW DEL SUPER BOWL." Story continues below advertisement Roc Nation founder Jay-Z said in a statement that what Bad Bunny has "done and continues to do for Puerto Rico is truly inspiring. We are honored to have him on the world's biggest stage." Get breaking National news For news impacting Canada and around the world, sign up for breaking news alerts delivered directly to you when they happen. Sign up for breaking National newsletter Sign Up By providing your email address, you have read and agree to Global News' Terms and Conditions and Privacy Policy. The 31-year-old artist born Benito Antonio Martínez Ocasio has won three Grammys and 12 Latin Grammys. He has become a global ambassador for Latin music, starred in films such as "Bullet Train," "Caught Stealing" and "Happy Gilmore 2," and collaborated with top fashion houses. He'll enter the Latin Grammys as the leading nominee with 12, dethroning producer and songwriter Édgar Barrera. Trending Now Imperial Oil to cut workforce 20% by end of 2027 What happened at the Ryder Cup? Golfer condemns 'abusive' fan behaviour Roc Nation and Emmy-winning producer Jesse Collins will serve as co-executive producers of the halftime show. Hamish Hamilton will serve as director. 1:57 Sober Superbowl options "We know his dynamic performances, creative vision, and deep connection with fans will deliver the kind of unforgettable experience we've come to expect from this iconic cultural moment," said Jon Barker, SVP of Global Event Production for the NFL. Story continues below advertisement Last year, Kendrick Lamar shined with guest SZA in New Orleans, setting the record for the most-watched Super Bowl halftime show with 133.5 million viewers. His performance surpassed the audience for Michael Jackson's 1993 show."His music has not only broken records but has elevated Latin music to the center of pop-culture and we are thrilled to once again partner with the NFL and Roc Nation to deliver this historic performance to millions of fans worldwide," said Oliver Schusser, the vice president of Apple Music and Beats. "We know this show will be unforgettable." More on Entertainment More videos Dolly Parton postpones Vegas residency for 1 year due to 'health challenges' Edmonton's 'SpiderMable' returns 10 years later, cancer-free and thriving Home Run: Blue Jays' season finale a ratings hit Home Run: Blue Jays' season finale a ratings hit Trump renews threat of 100% tariff on non-U.S.-made films Trump once again threatens tariff on movies not produced in U.S. The Morning Show: September 26 Royal family keeps Prince Andrew out of sight amid renewed interest in Epstein files