Sofia Fábregas, vp, original production at Disney+, Walt Disney Co., Spain Courtesy of Iberseries & Platino Industria Share on Facebook Share on X Share to Flipboard Send an Email Show additional share options Share on LinkedIn Share on Pinterest Share on Reddit Share on Tumblr Share on Whats App Print the Article Post a Comment Respect for the theatrical window, co-productions, and the upcoming rebrand of the Disney+ Star tile to Hulu in international markets on Oct. 8 were in focus during a keynote session featuring Sofía Fábregas, vp of original production at Disney+ Spain, on Tuesday, the opening day of the fifth annual Iberseries & Platino Industria. Fábregas took the stage five years after the launch of the Walt Disney streaming service in Spain, lauding a recent content deal with Spanish media company Atresmedia that the partners dubbed "a landmark agreement" and "the first major alliance in Spain between the leading broadcaster and one of the main global streaming services." Related Stories Movies Netflix's 'Who Killed the Montreal Expos?' Aims to Place Blame for Baseball Team's Demise Movies J.K. Rowling Brands Emma Watson "Ignorant" in Lengthy Post Defending Anti-Trans Stance: "She Has So Little Experience of Real Life" Cooperations are one key strategy for the future of the streamer in Spain, Fábregas signaled, calling co-productions a new emerging model and mentioning two upcoming co-productions that have yet to be announced. The Disney+ executive also highlighted continuing improvements and updates to the streaming service based on what makes sense for it, its users, and corporate parent Disney. She mentioned that the Star tile on Disney+ in Spain will shortly be rebranded with the Hulu moniker, as it will in other international markets, but audiences will keep all the content they love, and the Disney+ content strategy won't change. "Everything that was Star becomes Hulu, and Hulu is now one of our five brands," she said. For producers worried that their shows could lose their presence or visibility on the streamer, "that's not the reality," the exec noted.Fábregas also highlighted that Disney+ Spain, as its parent, is committed to "respecting windows," including the theatrical window. "It's not incompatible" with the streaming business, she emphasized, mentioning the goal of releasing three to four local titles a year in the theatrical window before they hit the streamer. At last year's Iberseries & Platino Industria conference and market in Madrid, Fábregas previewed the launch of a very different type of streaming content that it was about to debut back then, namely Regreso a Las Sabinas (Return to Las Sabinas), its first-ever daily series, of 70 episodes, from Spain. Also featured on day 1 of this year's event, in addition to Disney, have been studio Gaumont, independent production powerhouse Banijay, and more. THR Newsletters Sign up for THR news straight to your inbox every day Subscribe Sign Up international Gaumont U.S. Boss on 'Lupin,' Paul McCartney Animation Film, AI, and the Future of 'Narcos' THR, Esq YouTube to Pay $24.5 Million to Settle Trump Lawsuit WME Group Ari Emanuel's Latest Project? His Own Podcast labor Directors Guild Promotes Mitchell Schwenz to Executive in Charge of Communications labor Legislators to Trump: Consider a Federal Film and TV Tax Credit Instead Film and TV Tax Credits Donald Trump Tries Movie Tariff Saber-Rattling Again international Gaumont U.S. Boss on 'Lupin,' Paul McCartney Animation Film, AI, and the Future of 'Narcos' THR, Esq YouTube to Pay $24.5 Million to Settle Trump Lawsuit WME Group Ari Emanuel's Latest Project? His Own Podcast labor Directors Guild Promotes Mitchell Schwenz to Executive in Charge of Communications labor Legislators to Trump: Consider a Federal Film and TV Tax Credit Instead Film and TV Tax Credits Donald Trump Tries Movie Tariff Saber-Rattling Again