Posted 3 minutes agoSubscribe to Screen Time NewsletterCaret Down13 Times Celebrities *Allegedly* Faked A Romance To Promote A Movie, Show, Or ProjectFor legal reasons, this is all alleged!by Ehis OsifoBuzzFeed ContributorFacebookPinterestLink If you're not familiar with the term "showmance" or "PRomance," it's when two celebrities who are tied to a project start dating for the duration of the project and then break up once it's over. It does the job of generating buzz for the project and feeding crumbs to rabid fans.