Dwayne Johnson toasts with Teremana. Courtesy of Subject Share on Facebook Share on X Share to Flipboard Send an Email Show additional share options Share on Reddit Post a Comment Share on Whats App Share on Pinterest Share on LinkedIn Print the Article Share on Tumblr Star-owned brands continue to sprout up everywhere one shops, from Tom Holland's nonalcoholic beer, Bero (available at Target and Sprouts), to Shakira's new hair care line Isima, which the singer rolled out at Ulta stores in July. And while selling exclusively online can be a recipe for massive success, a strong brick-and-mortar presence remains the dream for many brand founders. In 2024, online shopping accounted for just 16 percent of retail revenue in the U.S. (according to Capital One Shopping Research), with the bulk of purchases in America continuing to happen in stores. This year, for its annual list of the biggest celebrity entrepreneurs of 2025, THR is spotlighting 15 top stars whose consumer products are readily available and prominently displayed at major retailers across America. Hollywood's entrepreneurial class already includes such Hall of Famers as Dr. Dre, Ryan Reynolds, Gwyneth Paltrow, George Clooney, the Kardashians, Jessica Alba and Rihanna. The following 15 brand builders are well on their way to striking it just as big. Jennifer Aniston Image Credit: Courtesy of Subject "This year has been a year full of firsts for us," Aniston tells THR of her 4-year-old hair care line LolaVie, which expanded to Australia earlier this year, launched a half-dozen new products and debuted its first national TV commercial. Drew Barrymore Image Credit: Courtesy of Subject Walk through Walmart, and you'll see Barrymore's face everywhere. Started as a kitchenware line, her Beautiful brand has become a full-on lifestyle play, expanding to include a pet collection, bedding and home décor. "Seeing how our customers respond to a line I was so passionate about was a rewarding moment," says Barrymore of the pet line, "especially seeing them sharing photos of their pets enjoying the products." Beyoncé After ending her Ivy Park apparel partnership with Adidas in 2023, Beyoncé doubled down on launching new brands last year, debuting SirDavis whiskey (with Moët Hennessy) and Cécred hair care, available at 1,400 Ulta stores as of April. Cameron Diaz Organic, lower-alcohol Avaline wine - launched by Diaz and Katherine Power in 2020 - has become a go-to bottle for conscious consumers. "We've grown more than 40 percent this year, and we're going to sell over 325,000 cases in 2025," says Diaz, who boasts that Avaline is now among the top 100 wine brands in the U.S. by annual sales, according to internal metrics. Tracee Ellis Ross Six years after founding Pattern Beauty (available at Ulta, Target, Sephora and more stores), Ellis Ross has expanded from hair care to body products and also debuted her first brand commercial. The spot reunited "the cast of Girlfriends to help tell our brand story," says Ellis Ross, "which is: Pattern has something for everyone regardless of your hair texture or hair style." Jennifer Garner Since Garner joined the healthy food brand Once Upon a Farm as a co-founder in 2017, the company's reach has expanded, with its products now available in more than 22,000 retail locations. As it continues to launch new products, including refrigerated kids protein bars, Once Upon a Farm is exploring an IPO that could value the company at $1 billion, according to a report by Reuters in June. Selena Gomez The hits keep coming for Gomez's Rare Beauty, which reached $400 million in annual sales in 2024. The line launched its first fragrance, Rare Eau de Parfum, in August and its new collab with seasoning brand Tajín sold out within 24 hours at Sephora. And in the first eight months of 2025, according to data company Launchmetrics, Rare Beauty garnered $481 million in earned engagement in the media and on social platforms, the highest ranking of any celebrity beauty brand after Rihanna's Fenty Beauty (which drew $515 million). Dwayne Johnson As he guns for an Oscar, the Smashing Machine actor also is chasing retail dominance in three sectors: spirits (with Teremana tequila), energy drinks (Zoa) and men's self-care (Papatui). Back in 2023, Teremana sold 1 million 9-liter cases in 12 months (the fastest that a new premium spirits brand had hit this sales benchmark). Since then, it's expanded to markets throughout the world. Papatui, launched in 2024 at Target, has now expanded to Walmart. Lady Gaga Relaunched in 2022 (after a partnership with Amazon didn't pan out), Lady Gaga's Haus Labs beauty brand is now sold exclusively at Sephora, which recently expanded distribution of the line to its stores in seven countries, including Australia, Malaysia and Thailand. To promote its new mascara, the performer took to TikTok in April singing a ditty called "The Lash Song." The post amassed 1.3 million likes. Blake Lively Image Credit: Courtesy of Brand Even