Erewhon's first New York City location will open this fall inside Kith Ivy, a West Village members-only club. Courtesy of Kith Ivy Share on Facebook Share on X Share to Flipboard Send an Email Show additional share options Share on LinkedIn Share on Pinterest Share on Reddit Share on Tumblr Share on Whats App Print the Article Post a Comment For years, New Yorkers have speculated, fantasized and TikTok'd about the day Erewhon might cross the Hudson. Back in 2023, a video falsely claiming a Bushwick grocery store was the chain's first NYC location sparked confusion and long lines, with crowds wrapping around the block to glimpse what turned out to be a very earnest City Fresh Market. Well, it's finally happening. Sort of. The cultishly expensive L.A. grocer is at long last opening a New York location, maybe as early as this fall. But it won't be a full store. Instead, Erewhon's East Coast debut will be a "tonic bar," tucked inside Kith Ivy, a new private members club in the West Village. Related Stories Lifestyle Parm to Table: Dan Tana's Was a Cut Above Lifestyle 5 New Toronto Restaurants Not to Miss There's a catch: You'll need to cough up $36,000 just to get in the door - plus $7,000 a year in dues to stay there. Yes, even by Erewhon standards, that's a lot of cold-pressed cabbage. The bar will operate daily from 7 a.m. to 4 p.m. on the ninth floor of 120 Leroy St. - a members-only space that also features paddle courts and a Cafe Mogador, all dressed in green marble and dark wood. Erewhon's signature SoCal casualness has been traded for Ivy League formality, complete with a dress code warning. "Any guest who does not appear sufficiently well-presented may be refused entry," the club's website announces. Nonmembers aren't entirely shut out: Smoothies and juices will be available via Postmates or Uber Eats "within a select radius." So yes, Erewhon has finally arrived in New York. Just don't show up in flip-flops. - OREN PELEG This story appeared in the Sept. 18 issue of The Hollywood Reporter magazine. Click here to subscribe. THR Newsletters Sign up for THR news straight to your inbox every day Subscribe Sign Up food and drink Would You Pay $19 for a Single Strawberry? The Summer I Turned Pretty 'The Summer I Turned Pretty' Brand Collabs Keep Coming Post-Season 3 Finale music XG Can Turn Any Stage Into the Met Gala walmart How Cord-Cutters Can Choose a Video Streaming Service With Walmart+ NYFW Margot Robbie and Colin Farrell Show Off 'A Big Bold Beautiful Journey,' 'Him' Arrives and This Week's Best Events shopping From 'Barney' to 'Spring Breakers,' Selena Gomez's Most Iconic Roles Are Now a Throwback Fashion Line food and drink Would You Pay $19 for a Single Strawberry? The Summer I Turned Pretty 'The Summer I Turned Pretty' Brand Collabs Keep Coming Post-Season 3 Finale music XG Can Turn Any Stage Into the Met Gala walmart How Cord-Cutters Can Choose a Video Streaming Service With Walmart+ NYFW Margot Robbie and Colin Farrell Show Off 'A Big Bold Beautiful Journey,' 'Him' Arrives and This Week's Best Events shopping From 'Barney' to 'Spring Breakers,' Selena Gomez's Most Iconic Roles Are Now a Throwback Fashion Line