Illustration by Tael Gomes Share on Facebook Share on X Share to Flipboard Send an Email Show additional share options Share on LinkedIn Share on Pinterest Share on Reddit Share on Tumblr Share on Whats App Print the Article Post a Comment Maybe you were one of the countless suckers who fell for the Erewhon orange juice hoax: how, according to a swirl of Instagram posts and TikTok videos, the aspirational grocery store was supposedly selling a $49 glass of citrus made from imported Japanese fruit. Ridiculous on the face of it, preposterous even - yet somehow also kind of plausible.