Lisa Manobal, Pedro Pascal and Selena Gomez on the red carpet at the 2025 Emmy Awards Frazer Harrison/Getty Images (2); Kevin Mazur/Getty Images Share on Facebook Share on X Share to Flipboard Send an Email Show additional share options Share on LinkedIn Share on Pinterest Share on Reddit Share on Tumblr Share on Whats App Print the Article Post a Comment Memo to TV and film executives: Cast Lisa Manobal in everything. Luxury brands will thank you. The woman known primarily as Blackpink's Lisa from the moment the South Korean girl group debuted in 2016 has topped the charts in the Red Carpet Power Rankings for the 2025 Emmys, capturing millions in earned engagement not only for herself, but for Lever Couture, a fashion brand that until Sunday night often had flown under the radar (with the exception of the 2023 Oscars, but more on that in a moment). Manobal's crossover into acting, as Mook in the third season of The White Lotus, not only has expanded her star power, it also ensures brands will be clamoring to dress her more than ever. Related Stories Lifestyle The 20 Best Wide-Leg Pants to Transition Into Fall, From Casual Jeans to Luxe Trousers Lifestyle Charlie Hunnam and Stella Maxwell Reteam for Mackage Fall/Winter 2025 Collection That fact won't surprise any of Manobal's 106 million Instagram followers, but it's also a terrific lesson that, in the equation of star-plus-brand, the right star can propel a more esoteric label into the spotlight, surpassing fashion houses that have become red-carpet mainstays. How else to explain the first-place finish among the top 10 fashion brands? That placement did prove to be the biggest surprise among the Emmys Red Carpet Power Rankings, the latest in the exclusive partnership between The Hollywood Reporter and data firm Launchmetrics. Now in its second year, the Red Carpet Power Rankings measure earned engagement among luxury brands seen at the entertainment industry's biggest awards shows, plus May's Met Gala. Recognized as the industry standard for modern brand measurement, Launchmetrics employs its proprietary Media Impact Value (MIV) algorithm to analyze and rank both brands and stars, spanning five categories: fashion, watches and jewelry, accessories, and finally top five women and top five men at each event. The Launchmetrics MIV algorithm assigns a monetary value to every post, social media interaction and editorial story to determine a brand's influence and earned engagement. Who fared best among stars and brands on TV's biggest night? Check out the results. Top 10 Fashion Brands: Lever Couture Enjoys the Spotlight Frazer Harrison/Getty Images How did Manobal come to wear that ethereal pink dress at the 2025 Emmys? Lessja Verlingieri, the Los Angeles-based owner and head of design of Lever Couture, notes that Nan Nist, Manobal's longtime stylist, reached out to her to discuss a custom look for the evening. "She envisioned something with a delicate ombré effect, inspired by the lotus flower," Verlingieri tells The Hollywood Reporter. "Nan mentioned she had been wanting to collaborate with me for quite some time on something truly special for Lisa, and this felt like the perfect moment." Nist and Verlingieri ultimately decided on a reinterpretation of a dress from Lever Couture's "Velocity of Emotion" collection, which debuted in 2023 at Santa Monica's Barker Hangar. "We had two fittings with Lisa to ensure the dress fit her perfectly," Verlingieri adds. "She is incredibly humble and sweet, and it was such a joy to work with her and her amazing team." And it was undeniably a win in brand awareness for Lever Couture, capturing $6.2 million in MIV. Verlingieri notes that she's experienced a viral moment once before, though not for the same reason: At the 2023 Oscars, singer/songwriter Tems - a co-nominee for best original song for "Lift Me Up" from Black Panther: Wakanda Forever - wore a white Lever Couture gown with an exaggerated standup collar, which obstructed the view of attendees sitting behind her and caused a frenzy of social-media chatter. "This experience feels quite different," Verlingieri says. "The response to Lisa has been overwhelmingly positive. There's such a genuine admiration and love for her. It's been truly uplifting to see that energy reflected back onto the brand as well." Manobal's dress also edged out Louis Vuitton, the brand she wore to May's Met Gala, which took second place thanks to stars that included Selena Gomez, Quinta Brunson, Walton Goggins and Emmy winners Hannah Einbinder and Erin Doherty. Jenna Ortega's skin-baring Broken Chandelier Jewellery Top vaulted Givenchy into third place, while the stars who chose to honor the late Giorgio Armani earned the legendary designer and his house a fourth-place finish, with an MIV of $4.4 million. Top 10 Watches & Jewelry: Bulgari and Tiffany & Co. Dazzle Kevin Mazur/Getty Images Manobal is also the reason Bulgari finished with a first-place finish in watches and jewelry, earning $2.1 mi