Michelle Jubelirer and Arjun Pulijal Bradley J. Calder Share on Facebook Share on X Share to Flipboard Send an Email Show additional share options Share on LinkedIn Share on Pinterest Share on Reddit Share on Tumblr Share on Whats App Print the Article Post a Comment Former Capitol Music Group executives Michelle Jubelirer and Arjun Pulijal are heading into artist management, the duo announced on Thursday. Jubelirer and Pulijal have co-founded new company Soft Shock, which will focus on artist management as well as marketing, branding and IP development.