The Korean Business Research Institute has announced the July 2025 individual idol brand reputation rankings, and BTS' Jimin has once again claimed the No. 1 spot. These rankings are based on a detailed analysis of media exposure, fan interaction, community engagement, and consumer activity. Over 1,730 idols were measured across a four-week data period from June 23 to July 23, 2025. BTS's Jimin recorded a brand reputation index of 8,183,409, marking a 17.16 percentage rise from June.