Article continues below advertisementIvanka Trump joined CNBC's Squawk Box on Friday, September 12, to discuss Planet Harvest, an organization she co-founded that helps to connect farmers with companies and retailers to reduce the amount of produce waste.Her initiative aids in increasing revenue for farmers as well as generating more access to nutritious food.Trump's appearance on CNBC shocked observers who pointed to the fact that as the president's daughter, she should have represented her organization on a more preferred network, specifically Fox News, Donald Trump's favored news platform.