Kim Kardashian appears on Mafiathon 3, but who is Kai Cenat? Nicole Powell delves into the life of the biggest online personality at the moment - Kai Cenat. 11 September 2025 Kim Kardashian made a surprise appearance on day one of Mafiathon 3, the latest streaming marathon hosted by Twitch star Kai Cenat. Kim Kardashian The reality TV icon joined her son Saint West on stream, taking part in a chaotic noodle game that ended with a table being thrown at Cenat - an instant viral moment. But while Kardashian's cameo caught mainstream attention, the real story is the man running the show. So, who exactly is Kai Cenat, and why is his marathon stream dominating headlines? Kim K's cameo sets the tone Cenat launched Mafiathon 3 on September 1, and the opening night went straight into viral territory. Kardashian's appearance brought celebrity glamour to Twitch's biggest stage, as she and Saint West joined in the Extreme Noodle Game before sending a table crashing down on Cenat. The moment instantly circulated online, but Kardashian also took a more serious turn. She told viewers, "It's totally ok in life if you don't know what you want to do," delivering a motivational message that stood out amid the chaos. Her cameo blended internet spectacle with mainstream appeal, setting the tone for what's shaping up to be another record-breaking marathon. YOU MAY ALSO LIKE: When the Titans Fall: Giorgio Armani's Final Bow & Anna Wintour's Passing of the Torch. Who is Kai Cenat? At just 23 years old, Kai Carlo Cenat III has become one of the most influential figures in online entertainment. Born in Brooklyn in 2001, he has built an audience that now makes him the most subscribed streamer on Twitch, with more than 19 million followers. He is also a founding member of the content collective Any Means Possible (AMP), a group best known for high-energy challenges, comedy sketches, and viral clips that dominate social media. Beyond streaming, Cenat has shaped internet culture itself, popularising slang terms, and mentoring upcoming creators through his own initiative, Streamer University. Central to his brand is the Mafiathon series, marathon streams that blend celebrity guest appearances, unpredictable stunts, and community-driven chaos. These events have become more than just live broadcasts - they are cultural moments that pull mainstream stars into the Twitch ecosystem. Why it matters Kim Kardashian's appearance gave Mafiathon 3 the kind of headline moment that pulls in casual viewers, but the bigger picture is Cenat's rise as one of the defining figures in modern entertainment. He has turned Twitch from a niche gaming platform into a stage for celebrity culture, comedy, and community interaction on a scale that rivals traditional media. MORE FROM NICOLE POWELL: Jacob Elordi's Frankenstein aces at Venice Film Festival - other gothic films to watch beforehand Tagged in Kim Kardashian