Watch: Did Mr. Beast Buy the NFL? Viral YouTube Stunt ExplainedThe internet's new favorite slang term has some users scratching their heads. While the expression "67" (pronounced "six-seven") has surged in popularity on social media, the significance of the number remains a mystery to some. The term's origins have been traced back to the song "Doot Doot" by Skrilla, in which the rapper frequently recites the lyric, "Six-seven." The track went viral as a sound on TikTok in late 2024 with thousands of users adding it to their uploads, leading to the song being officially released as a single in February 2025. Meanwhile, the meaning of "67" has been more debated-and perhaps intentionally so. While some have defined the expression, particularly when paired with a double-handed balancing motion, as meaning "so-so," content creator Philip Lindsay summed it up as being purposefully puzzling. "Now it is something that you're just trying to use to get somebody to reference the number 67," he said in a TikTok video posted in August. "There is no real meaning to it. It is a number that is fun to say, popularized by a meme with the hand motions, and it just doesn't mean anything."readWhy Cardi B Is in Court: Unpacking Her Viral MomentsNonetheless, the phrase quickly became associated with Charlotte Hornets point guard LaMelo Ball, who stands at a striking 6-feet, 7-inches tall. The correlation stemmed from a specific TikTok video which edited together Skrilla's single with an announcer saying, "I'm just realizing now that [LaMelo] literally moves like somebody that's 6'1", 6'2", except he's 6'7"."Beata Zawrzel/NurPhoto via Getty ImagesPart of the term's viral nature came from creators applying it to their own everyday situations. For example, one TikTok user posted a video of himself rapping along to the song in reference to a school grade, with onscreen text reading, "I got 67/100 on that test what abt you." And some stars, particularly in the basketball world, have added to the craze by using the phrase in real life. During a press conference in February, WNBA player Paige Bueckers couldn't contain her laughter as she responded to a reporter's question about her five-year tenure with the UConn Huskies college basketball team. "I've been here for five years," she began in a clip posted on YouTube, "but it's felt more like 6-7."Meanwhile, others TikTokers are more concerned with the numbers in their bank account. After all, being an influencer can be quite lucrative-read on to see what TikTokers and more social media stars have said about their paychecks.X / Lil TayLil TayThe content creator said in an August 2025 Instagram post that she earned over $1 million on OnlyFans in three hours, less than a week after turning 18. Tay shared a photo of her alleged earnings, in which she earned $1,024,298: $486,558 from messages, $511,003 from subscriptions and $26,736 in tips.
InstagramMiriam EzaguiShe shared in June 2025 that a sex toy company once offered her $100,000 to do advertisements for them, which she turned down. The deal would've included two in-feed Instagram posts, two TikTok posts, two Instagram Story posts and two YouTube integrations.
Photo by John Nacion/Variety via Getty ImagesJimmy "Mr. Beast" Donaldson The YouTuber-who boasts over 430 million subscribers on the platform-shared that he had become a billionaire "on paper" in February 2025. However, he explained that he mostly doesn't keep that money for himself. "In my actual bank account, I have less than a million dollars," he explained during an appearance on the Diary of a CEO podcast at the time. "I just like to reinvest it all."Instagram Sophie RainThe OnlyFans model revealed that she made over $43 million in just one year on the adult subscription platform. In fact, she even shared screenshots of her earnings from November 2023 to November 2024, which included a $4.7 million paycheck from one subscriber alone. J Lingo/ShutterstockJoJo Siwa The Dance Moms alum revealed that she made "six digits a month, easy" on YouTube videos as a 13-year-old. She added in the 2024 documentary Child Star that she now posts up to 300 times a day on Snapchat as part of her influencing career.
Eamonn M. McCormack/Getty ImagesChris OlsenThe TikToker revealed he has a net worth of over seven figures. "You guys can keep calling me annoying," he quipped in a July 2024 video. "Being annoying has made me a millionaire."Rosdiana Ciaravolo/Getty ImagesJeffree StarThe makeup artist revealed he earns $50,000 when he hosts a TikTok live-which he does four or five times a week-through selling cosmetics and gifting from fans. "I'll make bacon in the morning and make $50,000," Jeffree told the Cancelled podcast in November 2024. "There's some times where I don't sell at all, and I'll just make bacon in my kitchen, in my bathrobe, in my little slippers, we'll just hang out and I'll just chat and I'll do a Q&A." Other times, he's making bank by offering discounts on his own branded makeup pr