Spotify (Photo by Michael M. Santiago/Getty Images) Share on Facebook Share on X Share to Flipboard Send an Email Show additional share options Share on LinkedIn Share on Pinterest Share on Reddit Share on Tumblr Share on Whats App Print the Article Post a Comment Spotify is finally releasing lossless audio for premium subscribers, the company announced on Wednesday, at last launching one of the streaming service's most-anticipated features over four years after Spotify first announced a plan for HiFi back in February 2021. "The wait is finally over; we're so excited lossless sound is rolling out to Premium subscribers," Gustav Gyllenhammar, vice president, subscriptions at Spotify said in a statement. "We've taken time to build this feature in a way that prioritizes quality, ease of use, and clarity at every step, so you always know what's happening under the hood. With Lossless, our premium users will now have an even better listening experience." Related Stories Music Taylor Swift's 'So High School' Spotify Streams Jump 400 Percent After Engagement Announcement Music Spotify Secures Direct Licensing Deal With Kobalt Spotify's lossless offering comes four years after its biggest competitor Apple Music had introduced lossless music for free to all its users back in May o 2021. Amazon Music quickly followed suit after Apple's announcement, and Spotify subscribers had been questioning ever since when they'd get the feature as well. Reports had surfaced for years since the initial HiFi announcement about the feature finally coming to Spotify, with some suggesting Spotify was exploring offering higher quality audio as a more expensive subscription offering. That clearly didn't happen, as lossless is being offered to premium subscribers at no additional cost. Spotify said Wednesday that users would be notified about lossless as it's made available to them. The company said Australia, Austria, Czechia, Denmark, Germany, Japan, New Zealand, the Netherlands, Portugal, Sweden, the U.S., and the U.K. are all beginning to get lossless now, and Spotify said it plans on rolling out the feature to around 50 markets around the globe through October. After subscribers are notified the feature has been made available to them, they can turn on lossless by going to their profile and going to media quality under their settings. Spotify recommends using lossless while connected to Wi-Fi, and using wired headphones and non-Bluetooth speakers. Bluetooth, Spotify said, doesn't provide enough bandwidth for lossless. THR Newsletters Sign up for THR news straight to your inbox every day Subscribe Sign Up music K-pop Girl Group IVE Dishes on Favorite Tracks From New Album 'IVE Secret' D4vd Decomposing Body Found in Car Registered to Singer D4vd (Reports) Reservoir Media Miles Davis Publishing Catalog Acquired by Reservoir Media Hilary Duff Hilary Duff Plots Return to Music, Signs Record Deal With Atlantic music Lady Gaga Extends Mayhem Ball Tour With New North American Leg Including Returns to L.A. and NY streaming U.S. Recorded Revenue Hits $5.6B at Midyear, But Growth Slows to Less than 1 Percent: RIAA music K-pop Girl Group IVE Dishes on Favorite Tracks From New Album 'IVE Secret' D4vd Decomposing Body Found in Car Registered to Singer D4vd (Reports) Reservoir Media Miles Davis Publishing Catalog Acquired by Reservoir Media Hilary Duff Hilary Duff Plots Return to Music, Signs Record Deal With Atlantic music Lady Gaga Extends Mayhem Ball Tour With New North American Leg Including Returns to L.A. and NY streaming U.S. Recorded Revenue Hits $5.6B at Midyear, But Growth Slows to Less than 1 Percent: RIAA