Matt Ullian Courtesy of PMC Share on Facebook Share on X Share to Flipboard Send an Email Show additional share options Share on LinkedIn Share on Pinterest Share on Reddit Share on Tumblr Share on Whats App Print the Article Post a Comment Matt Ullian has been named senior vp special projects at Penske Media Corporation. In this newly created role, Ullian will advise PMC's portfolio of brands on overall event strategy, talent booking and guest list curation. He is based in Los Angeles and will report to Jay Penske, chairman, founder and CEO of PMC, parent company of The Hollywood Reporter. Ullian brings decades of experience in talent booking, event curation and strategic partnerships to his new role. Before joining PMC, he co-founded Boldface Partners in 2019 with longtime Vanity Fair colleague Jane Sarkin. There, he worked with clients including Netflix, Amazon, Universal, Bloomberg, PBS, The Atlantic, Air Mail and Puck, curating high-profile guest lists, producing events and securing top celebrity talent for appearances and campaigns. Related Stories Business George Grobar Shifts to Advisor Role at Penske Media, Craig Perreault Named President of Media & Corporate Development Business Gus Wenner Named Executive Chairman of Rolling Stone; Julian Holguin Tapped as CEO Before Boldface, Ullian spent most of his career at Vanity Fair, where he played a central role in shaping the magazine's marquee live events, including the Vanity Fair Oscar Party, the New Establishment Summit and the White House Correspondents' Dinner After-Party. In addition to THR, PMC's portfolio includes Variety, Rolling Stone, Billboard, Dick Clark Productions, WWD, SHE Media, Robb Report, Deadline, Sportico, ARTnews, Fairchild Media, Vibe, IndieWire, Artforum, Gold Derby and Luminate. PMC also owns several events, such as the Golden Globes, Country Music Awards, Billboard Music Awards, New Year's Rockin' Eve, SXSW, American Music Awards and Latin Music Week. THR Newsletters Sign up for THR news straight to your inbox every day Subscribe Sign Up YouTube TV TelevisaUnivision Goes Public With YouTube TV Carriage Fight, "Discriminatory" Tactics THR, Esq Warner Bros. Discovery Sues Sling TV Over Short-Term Bundles Theater Broadway Box Office: 'Art' Play Brings In $1.2 Million, 'Cabaret' Hits Lowest Gross So Far Digital 5,000 Podcasts. 3,000 Episodes a Week. $1 Cost Per Episode - Behind an AI Start Up's Plan Skydance Justin Dini to Exit Paramount The Pitt 'The Pitt' Production Assistants Vote to Unionize In Major Move YouTube TV TelevisaUnivision Goes Public With YouTube TV Carriage Fight, "Discriminatory" Tactics THR, Esq Warner Bros. Discovery Sues Sling TV Over Short-Term Bundles Theater Broadway Box Office: 'Art' Play Brings In $1.2 Million, 'Cabaret' Hits Lowest Gross So Far Digital 5,000 Podcasts. 3,000 Episodes a Week. $1 Cost Per Episode - Behind an AI Start Up's Plan Skydance Justin Dini to Exit Paramount The Pitt 'The Pitt' Production Assistants Vote to Unionize In Major Move