Robbie Henchman Courtesy of 160Over90 Share on Facebook Share on X Share to Flipboard Send an Email Show additional share options Share on LinkedIn Share on Pinterest Share on Reddit Share on Tumblr Share on Whats App Print the Article Post a Comment WME Group has named Robbie Henchman president of its in-house marketing and branding agency, 160over90. Henchman will also become senior partner at WME and oversee the agency's brand representation business, which includes clients like McDonalds and Lego. Henchman effectively succeeds Ed Horne, who left 160over90 to become COO of On Location. Executive vps Ryan Brown, Jessica Sinn and Justin Zambuto stepped up to lead the company day-to-day after Horne exited, and all three will now report to Henchman. Clients of 160over90 include AB InBev, Coca-Cola, DP World, Macy's, Marriott International, McDonald's, University of Pittsburgh, Verizon and Visa. Related Stories Business American Eagle Execs Take Victory Lap as Sales Surge: "Sydney Sweeney Sells Great Jeans" Business Why Fanatics Is Taking a Swing at the Sports Advertising Business Henchman joins 160over90 from IMG, where he was most recently president of IMG events and global partnerships. He originally joined IMG in 1995, working as an intern at Wimbledon. "Robbie's track record of delivering strategic partnerships and building meaningful, longlasting relationships with brands and C-suite leaders is quite simply second to none," said WME Group president and managing partner Mark Shapiro. "With brands turning to 160over90 and WME at an accelerated rate for unique insight and access across entertainment, sports and culture, we are well positioned to provide unmatched creative solutions to reach and activate consumers." "The entertainment, sports and experiential spaces are on an exciting trajectory, with 160over90 and WME at the forefront of this change," added Henchman. "I'm thrilled to be supporting our global team in forging transformative brand-to-consumer connections that drive measurable results for our clients' businesses." THR Newsletters Sign up for THR news straight to your inbox every day Subscribe Sign Up Digital 5,000 Podcasts. 3,000 Episodes a Week. $1 Cost Per Episode - Behind an AI Start Up's Plan Skydance Justin Dini to Exit Paramount The Pitt 'The Pitt' Production Assistants Vote to Unionize In Major Move lion forge entertainment HarbourView Leads $30 Million Investment In Lion Forge Entertainment Rupert Murdoch Succession War Over, Lachlan Murdoch Turns to Next Era of Empire Building SMAC Entertainment Boardroom Inks TV and Film Deal With SMAC Entertainment (Exclusive) Digital 5,000 Podcasts. 3,000 Episodes a Week. $1 Cost Per Episode - Behind an AI Start Up's Plan Skydance Justin Dini to Exit Paramount The Pitt 'The Pitt' Production Assistants Vote to Unionize In Major Move lion forge entertainment HarbourView Leads $30 Million Investment In Lion Forge Entertainment Rupert Murdoch Succession War Over, Lachlan Murdoch Turns to Next Era of Empire Building SMAC Entertainment Boardroom Inks TV and Film Deal With SMAC Entertainment (Exclusive)