Posted 5 minutes agoSubscribe to Screen Time NewsletterCaret DownThis Viral Footage Shows The Stark Difference Between Celeb Reactions To Rosé's Win Vs. Ariana Grande's At The 2025 VMAs, And It Couldn't Be More Awkward"So embarrassing."by Leyla MohammedBuzzFeed StaffFacebookPinterestLink Perhaps one of the most awkward moments from this year's Video Music Awards was the way that celebrities reacted to Rosé winning "Song of the Year." Manny Carabel / Getty Images When it was announced that the BLACKPINK singer had won the award for her hit "APT" with Bruno Mars, Rosé immediately stood up and looked at the people sitting next to her, which included Daniel Ramos - who co-directed the song's music video - and Ciara. Christopher Polk / Getty Images While Rosé leaned into Daniel, seemingly suggesting that she wanted a hug, he playfully jabbed her in the arm in celebration instead. MTV / Via x.com Meanwhile, Ciara smiled and briefly touched Rosé's arm as she appeared to congratulate her on her win, but she didn't stand up.ROSÉ WIN SONG OF THE YEAR APT pic.twitter.com/eHrehAIZGp- rie (@silentsaturnz) September 8, 2025 MTV / Twitter: @silentsaturnz Singer sombr, who was sitting behind the trio, was also filmed smiling and applauding while Rosé looked around at her peers. MTV / Via x.com The footage quickly went viral across X, with several people describing it as "so awkward." One person tweeted, "wait.. why did no one stand up to hug rose after winning...she was waiting for that man to get up and he just REFUSED," while another said, "That was so awkward...she literally stood there expecting love back." Christopher Polk / Getty Images And now, things have gotten even more awkward as people have started comparing the reactions to Rosé's win with the response to Ariana Grande's. Doug Peters - Pa Images / Getty Images In footage that has been viewed over 180,000 times on X, everyone surrounding Ariana could be seen standing, applauding, and even jumping with joy when she was announced as the winner of the "Best Pop Song" award.the audience ROARED when they announced ariana's win woah............. ARIANA YOU ARE LOVED BABY. pic.twitter.com/nfgIQ7QW6C- rudy (@rudyIopez) September 8, 2025 MTV / Twitter: @rudyIopez While the cameras zoomed in on her brother Frankie Grande's reaction, the clip clearly showed people who were sitting rows behind Ariana standing up to celebrate her win. Meanwhile, her stylist, Law Roach, could be seen giving her a massive hug before she took to the stage to accept her award. Christopher Polk / Getty Images Sharing this footage amid all the discourse around Rosé's win, one person said, "This vs the standing ovation for Ariana. So embarrassing." Kevin Mazur / Getty Images Yikes. Let us know what you think in the comments, and be sure to check out more of our VMAs coverage here.