Hallmark's first look at A Bills Love Story serves as Damar Hamlin's acting debut - one that rom-com and sports fans alike are cheering about. "Hallmark Channel and the NFL are back on the field with a new holiday matchup," the voiceover teases in the official trailer for Holiday Touchdown: A Bills Love Story, which dropped on Sunday, September 7. After stars Holland Roden and Matthew Daddario yell, "Go Bills!" in support of the New York-based NFL franchise, Hamlin, 27, pops into frame. The Bills safety winks and nods to the camera before fans learn more about the movie's story line.