For rapper turned podcaster Joe Budden, podcasting is a lucrative business! Budden, who runs the Joe Budden Network, which includes his own eponymous music podcast, opened up about his company's finances in an article published by The New York Times on Tuesday, July 22. According to the Joe Budden Network's chief executive, Ian Schwartzman, Budden's podcasting empire is forecast to make more than $20 million in 2025. According to the New York Times report, the Joe Budden Network, an independent company not affiliated with major podcasting production or distribution companies, earns around $1.