Donut Media Sami Drasin/Donut Media Share on Facebook Share on X Share to Flipboard Send an Email Show additional share options Share on LinkedIn Share on Pinterest Share on Reddit Share on Tumblr Share on Whats App Print the Article Post a Comment Creative Artists Agency continues to build up its slate of creator clients. The agency has signed Donut Media, one of the biggest digital media brands focused on car culture and auto enthusiasts. The brand operates one of the top 10 YouTube channels focused on cars, and one of the top 500 most subscribed channels overall, with a focus on blending comedy, cars, education and accessibility. Donut's programming includes the video series HILOW, the podcast Past Gas, as well as live events, and consumer products sold at stores like Walmart. Automotive and car enthusiast channels have emerged as a popular genre on YouTube and other social platforms, thanks to products that allow for detailed videos on reviews, tech, engineering and culture and styling, and Donut, with its regular cast of creators, hits on all those points in its content. CAA, like all the agencies, has been aggressively pursuing more deals with creators as the culture and business of media has shifted in that direction. Many digital creators and channels are seeking to further expand their reach into traditional media and with brand deals, and agencies are uniquely positioned to help them achieve those goals. THR Newsletters Sign up for THR news straight to your inbox every day Subscribe Sign Up orson welles Orson Welles' Lost Movie Will Use AI to Reconstruct Missing 43 Minutes twitter 'Inside the NFL' Gets Reboot as an X Original Series John Malone John Malone and His Media Mogul Proteges Break Down the Billionaire's Biggest Deals Reese Witherspoon Maureen Polo Named CEO of Hello Sunshine, Sarah Harden Moves Into Advisory Role THR, Esq Warner Bros. Discovery Sues AI Giant Midjourney for Copyright Infringement In Major Legal Battle paramount skydance Paramount Staffers Expected Back at Office 5 Days a Week orson welles Orson Welles' Lost Movie Will Use AI to Reconstruct Missing 43 Minutes twitter 'Inside the NFL' Gets Reboot as an X Original Series John Malone John Malone and His Media Mogul Proteges Break Down the Billionaire's Biggest Deals Reese Witherspoon Maureen Polo Named CEO of Hello Sunshine, Sarah Harden Moves Into Advisory Role THR, Esq Warner Bros. Discovery Sues AI Giant Midjourney for Copyright Infringement In Major Legal Battle paramount skydance Paramount Staffers Expected Back at Office 5 Days a Week