Never Say Never because Justin Bieber has surprised fans - again - by releasing his eighth studio album, Swag II, on Friday. It's a follow-up to his July release, when the Canadian musician released his seventh studio album, Swag, after he teased it on billboards and in social media posts. Bieber did the same rollout for Swag II. View this post on InstagramA post shared by Justin Bieber (@lilbieber) Story continues below advertisement The 31-year-old pop star began teasing the artwork Thursday for his new album on Instagram and all across the globe with a baby pink background and the text "Swag II." Get breaking National news For news impacting Canada and around the world, sign up for breaking news alerts delivered directly to you when they happen. Sign up for breaking National newsletter Sign Up By providing your email address, you have read and agree to Global News' Terms and Conditions and Privacy Policy. Bieber also shared an image of himself, his wife Hailey Bieber, and their infant son, Jack Blues Bieber. View this post on InstagramA post shared by Justin Bieber (@lilbieber)The new album features two discs. Disc 1 is the new release, with 23 new songs, including Speed Demon, Better Man and I Think You're Special, and guest appearances from Tems, Hurricane Chris, Lil B, Eddie Benjamin and Bakar.
The two-time Grammy Award-winning singer produced Swag II alongside Dijon, Carter Lang, Mike Will Made It, Buddy Ross, Daniel Chetrit, Mk.gee and Dylan Wiggins, among others. Story continues below advertisement Disc 2 is his previously released album Swag, which explored themes of love, life and fatherhood across 21 tracks. Some of the strongest songs include Daisies, Bieber's slow-burn alt-R&B performed atop lo-fi guitar; Go Baby, a celebration of his wife; and Devotion, which features rising R&B voice Dijon. Trending Now 2 Canadians missing after Lisbon funicular crash, GAC says Jack Osbourne calls out Pink Floyd's Roger Waters over Ozzy insults 0:28 Justin Bieber drops 'Swag,' stuns fans with highly anticipated album Bieber's Swag features 21 songs and guest appearances from artists including Gunna, Sexxy Red, Cash Cobain, Druski, Dijon, Lil B, Eddie Benjamin and Marvin Winans.
Before Swag II and Swag, Bieber hadn't released a new album since 2021's Justice.
Bieber is best known for his R&B pop lyric tenor, demonstrated on the diamond-selling Baby, Sorry, and Stay with the Kid Laroi. At the beginning of his career and as a tween, Bieber began working with Usher and music manager Scooter Braun.
In 2023, Bieber sold the rights to his music - all six of his albums, including hits like Sorry and Baby - to Hipgnosis, a U.K.-based music investment company. The deal's financial details were not disclosed, but Billboard Magazine reported that the sale was worth an estimated US$200 million. Story continues below advertisement - with files from The Associated Press More on Entertainment More videos Jack Osbourne calls out Pink Floyd's Roger Waters over Ozzy insults 'John Candy: I Like Me' trailer - Canadian actor's life explored in documentary Trump threatens to revoke Rosie O'Donnell's U.S. citizenship again New Music Friday: 11 releases to help with back to school (05 Sept 2025) Legendary fashion designer Giorgio Armani dies at 91 John Candy's legacy explored in new documentary Former RCMP officer turns to country music 'John Candy: I Like Me' documentary trailer