Travis and Jason Kelce have turned their love of brewskis into a whole lot of Benjamins. Garage Beer, the line of light beers the brothers became co-owners of in June 2024, has been valued at $200 million in its first institutional round of fundraising, according to The Wall Street Journal. The brand is on track to earn between $60 million and $70 million this year, according to Chief Executive Andy Sauer. Garage Beer made $20 million in 2024. Garage Beer keeps things simple with two styles - Classic Light and Lime, both 4 percent ABV and 95 calories - and has made it a point to form connections with the brand's young fans. Travis Kelce Hints at Returning for Another NFL Season: 'Feeling Young' According to the WSJ, the brand "makes it a priority to respond to every social-media message and interact with consumers through billboards and events. The brand has a large following among younger legal-age drinkers, including millennials and Gen Z." The brothers aren't just sitting on the sidelines, either. Sauer explained how Jason, 37, called him on Labor Day this year to discuss future plans for Garage Beer. "It's pretty emblematic on how they both operate," Sauer said. "It's an always-on relationship. It's two people with the same vision and belief in beer, jumping into it." Travis, 35, of course, is newly engaged to Taylor Swift. When Sauer was asked to comment on whether or not Garage Beer would be served at the couple's upcoming wedding, he "declined." Garage Beer is owned by Braxton Brewing Company, located in Covington, Kentucky, just across the Ohio River from the Kelce brothers' hometown of Cincinnati, Ohio. Travis Kelce Jokes Taylor Swift Relationship Has Given Him '1 More Ring' In 2023, Braxton turned Garage Beer into a separate business, Garage Beer Co., which is headquartered in Columbus, Ohio. "People crave quality and simplicity, and Garage Beer nails both for me," Jason said in a June 2024 press release when he and Travis came onboard. "We are light beer drinkers and Garage is the best light beer. For me, the brand fits my lifestyle, and having a few beers is a great excuse to get the neighbors together." Travis echoed his brother's sentiments, saying their decision to become owners of Garage Beer came down to the product's "quality." "I think everyone knows I like to have a couple beers now and then, so being an owner of Garage Beer and heavily involved in making the best light beer is exciting, man!" Travis said in the press release. "There is nothing better to bring people together than an ice-cold beer, and for Jason and me that is what beer is all about - friends, family and fun."