Posted 13 minutes agoSubscribe to BuzzFeed Daily NewsletterCaret DownGiorgio Armani, The Legendary Italian Designer Who Revolutionized Fashion, Dies At 91The stalwart of Milan ready-to-wear fashion died Thursday, his fashion house confirmed.by Associated PressBuzzFeed ContributorFacebookPinterestLink MILAN (AP) - Giorgio Armani, the Italian designer who turned the concept of understated elegance into a multibillion-dollar fashion empire, has died, his fashion house confirmed. He was 91. JULIEN DE ROSA / AFP via Getty Images Armani died at home, the fashion house said. Armani, one of the most recognizable names and faces in the global fashion industry, missed Milan Fashion Week in June 2025 for the first time during the previews of Spring-Summer 2026 menswear to recover from an undisclosed condition. He was planning a major event to celebrate 50 years of his signature Giorgio Armani fashion house during Milan Fashion Week this month.
Starting with an unlined jacket, a simple pair of pants, and an urban palette, Armani put Italian ready-to-wear style on the international fashion map in the late 1970s, creating an instantly recognizable, relaxed silhouette that has propelled the fashion house for half a century.
From the executive office to the Hollywood screen, Armani dressed the rich and famous in classic tailored styles, fashioned in super-soft fabrics, and muted tones. His handsome black tie outfits and glittering evening gowns often stole the show on award season red carpets.
At the time of his death, Armani had put together an empire worth over $10 billion, which, along with clothing, included accessories, home furnishings, perfumes, cosmetics, books, flowers, and even chocolates, ranking him in the world's top 200 billionaires, according to Forbes.
The designer also owned several bars, clubs, restaurants, and his own basketball team, EA7 Emporio Armani Milan, better known as Olympia Milano. Armani opened more than 20 restaurants from Milan to Tokyo since 1998, and two hotels, one in Dubai in 2009 and another in Milan in 2010. Armani himself was the foundation of his style Vittoriano Rastelli / Corbis via Getty Images Armani style began with Giorgio Armani himself, from the penetrating blue eyes framed in a permanent tan and early-age shock of silver hair, to the trademark jeans and t-shirt work clothes and the minimalist decoration of his private homes.
Armani's fashion vision was that of easygoing elegance, where attention to detail made the difference."I design for real people. There is no virtue whatsoever in creating clothes and accessories that are not practical," he liked to say when asked to identify his clientele.
In conversation, the designer's disarming smile and exquisitely mild manners belied the tough businessman underneath, who was able to turn creative talent into a fashion empire worth over $10 billion. Never a merger nor a sale, Re Giorgio (King George), as the Italians call him, was always his own boss.
Born July 11, 1934, in Piacenza, a small town south of Milan, Armani dreamed of becoming a doctor before a part-time job as a window decorator in a Milan department store opened his eyes to the world of fashion. Tim Jenkins/WWD/Penske Media via Getty Images/ David Lees/Corbis/VCG via Getty Images In 1975, Armani and his partner Sergio Galeotti sold their Volkswagen for $10,000 to start up their own menswear ready-to-wear label. Womenswear followed a year later.
The symbol of his new style was the liningless sports jacket, which was launched in the late 1970s and became an instant success from Hollywood to Wall Street. The designer paired the jacket with a simple T-shirt, an item of clothing he termed "the alpha and omega of the fashion alphabet."The Armani suit soon became a must in the closet of the well-heeled man. And for women, the introduction of the pantsuit in the executive workroom was all but revolutionary. Dubbed the "power suit" with its shoulder-padded jacket and man-tailored trousers, it became the trademark of the rising class of businesswomen in the 1980s.
Over the years, Armani would soften the look with delicate detailing, luxurious fabrics, and brighter shades for his basic beige and gray palette. His insistence on pants and jackets led some critics to label his fashion "androgynous." Armani hits Hollywood Paramount Pictures / courtesy Everett Collection The 1980 film classic American Gigolo launched both Armani and actor Richard Gere into their Hollywood careers. Dressed in Armani, Gere became America's new favorite heartthrob, and "Geeorgeeo" as they called him, the glam set's most popular designer.
The Hollywood connection earned him wardrobe film credits in over 200 films, and in 2003 a place on Rodeo Drive's "Walk of Fame." Jason Merritt / Getty Images Oscar night always sparkled, with smart suits for the men and glittering gowns for the ladies. The 2009 best actor winner Sean Penn picked up his statue in a black-on-black Armani outfit, while best actress nominee Anne Hatha