Social media star Rolling Ray has died at age 28, his mother confirmed to TMZ on Thursday, September 4. It remains clear how Ray died, reports the outlet. The popular influencer was due to turn 29 on Friday, September 5. News of Ray's death first circulated on Wednesday, September 3, after a Facebook post credited to his mother, Shazola Nay, gained attention on social media. "It is with a heavy heavy heart that I let you know that my son Ray Ray (@Iamrollingray) has gone home to be with the Lord," Nay allegedly wrote in a private update that leaked online.