Photo by Justin Sullivan/Getty Images Share on Facebook Share on X Share to Flipboard Send an Email Show additional share options Share on LinkedIn Share on Pinterest Share on Reddit Share on Tumblr Share on Whats App Print the Article Post a Comment Google wants to see its generative AI video tool Flow gain a foothold among creatives, and is bringing a filmmaker in-house to help it do so. The tech giant says that it has brought on filmmaker and creative director Henry Daubrez to work as a filmmaker in residence at Google Labs, where he will create new content using the company's tools, help shape Flow as a product, and mentor other filmmakers through what the company is calling Flow Sessions. Flow Sessions will give participants complimentary access to Flow, as well as guidance and mentorship. Google officially rolled out Flow earlier this year alongside a partnership with Darren Aronofsky and his new venture Primordial Soup. Related Stories Business YouTube to Add Google's Veo 3 to Shorts in Move That Could Turbocharge AI on the Video Platform Business Netflix Founder Reed Hastings Joins Board of AI Giant Anthropic "We often only offered text to video [in prior models], but the quality of the model had reached a point where we started seeing highly creative folks starting to create three, four minute kind of shorts. And that told us, okay, there's something there," Thomas Iljic, product lead at Google Labs, told The Hollywood Reporter in an interview at the time. Daubrez was one of those filmmakers, creating the film Electric Pink using the tool (you can watch that film below). He is also developing The Enchanted Door, a project that will let Flow users jump into the story to decide what happens next. Generative AI video tools are proliferating, with some AI-focused filmmakers already using the tools on a daily basis. Meanwhile, every Hollywood studio is AI-curious, hoping that the tools can help drive down costs and increase productivity, even as they remain wary of copyright concerns. As one of the world's largest tech giants, Google's position in the space is a commanding one, though competition from the likes of Meta, OpenAI and others is fierce. The company is betting that a deeper relationship with creatives can help it stand out in a marketplace where video tools are beginning to expand in quality, availability, and accessibility. THR Newsletters Sign up for THR news straight to your inbox every day Subscribe Sign Up THR, Esq Fox News Has Millions More Viewers Than Any Rival. Did It Play Hardball to Get There? lionsgate Lionsgate Marketing Shake-Up: Justin Manfredi to Oversee TV Group as Suzy Feldman Retires Apple TV+ Where Did All the Apple TV+ Animation Go? american film market Independent Film & Television Alliance Chief Jean Prewitt to Step Down THR, Esq Live Nation Prepares for DOJ Trial, Eyeing Possible Loss of Exclusive Contracts Vice Media Vice Media Hires Comms Chief As It Plots Next Production Moves THR, Esq Fox News Has Millions More Viewers Than Any Rival. Did It Play Hardball to Get There? lionsgate Lionsgate Marketing Shake-Up: Justin Manfredi to Oversee TV Group as Suzy Feldman Retires Apple TV+ Where Did All the Apple TV+ Animation Go? american film market Independent Film & Television Alliance Chief Jean Prewitt to Step Down THR, Esq Live Nation Prepares for DOJ Trial, Eyeing Possible Loss of Exclusive Contracts Vice Media Vice Media Hires Comms Chief As It Plots Next Production Moves