Justin Manfredi David LaPorte Share on Facebook Share on X Share to Flipboard Send an Email Show additional share options Share on LinkedIn Share on Pinterest Share on Reddit Share on Tumblr Share on Whats App Print the Article Post a Comment The Lionsgate Television Group has named Justin Manfredi as executive vp worldwide TV marketing. He replaces Suzy Feldman, who joined the studio in 2015 and is retiring after a run overseeing marketing campaigns for hit TV series like Orange is the New Black for Netflix, Ghosts for CBS and the Power franchise for Starz. Manfredi joins Lionsgate from Apple TV+, where he served as a head of series marketing and oversaw campaigns for the Lionsgate-produced The Studio, Ted Lasso, Severance, Shrinking, Hijack and Chief of War. Manfredi takes the marketing helm at the Lionsgate Television Group, which includes the launch of FAST channels internationally and the sale of series to digital platforms, and will work closely with the studio's programming, production and sales teams. Related Stories Movies The Twilight Saga Theatrical Rerelease Dates Revealed by Lionsgate Movies 'Americana' Director Defends Weak Debut, Says Sydney Sweeney Movie "Got Gobbled Up by the Zeitgeist" "I look forward to working with Jim and the whole Lionsgate team on digital-first campaigns that not only build on the studio's established leadership in delivering brand-defining series that cut through the clutter but continue to expand its reach in the exciting world of FAST, AVOD and digital media platforms," Manfredi said in a statement on Wednesday. He arrives at Lionsgate amid an ongoing industry contraction in the wake of the Peak TV era ending, with belt-tightening among indie suppliers of series. Manfredi boards Lionsgate after its studios business split from Starz, which acted as an in-house studio for the Lionsgate Television Group. Before joining Apple TV+ in 2021, Manfredi held senior marketing posts at AMC Networks, overseeing campaigns for Killing Eve, Better Call Saul and BBC Earth, and before that at Activision, where he led digital and social campaigns for Call of Duty and Guitar Hero. "Justin draws upon experience at three very different companies - Apple, AMC and Activision - which makes him the ideal executive to lead our multifaceted marketing approach to new buyers, platforms and audiences in a changing world," Lionsgate president of worldwide television distribution Jim Packer said in a statement. "We want to thank Suzy Feldman for 10 years of outstanding leadership and contributions to our Lionsgate family, spanning many of the studio's biggest hit series. She has earned the admiration and friendship of her colleagues throughout the company," Packer added. THR Newsletters Sign up for THR news straight to your inbox every day Subscribe Sign Up Apple TV+ Where Did All the Apple TV+ Animation Go? american film market Independent Film & Television Alliance Chief Jean Prewitt to Step Down THR, Esq Live Nation Prepares for DOJ Trial, Eyeing Possible Loss of Exclusive Contracts Vice Media Vice Media Hires Comms Chief As It Plots Next Production Moves Theater Disney Theatrical's Thomas Schumacher Set to Depart Company Podcasts Dude Perfect Launching Video Podcast With Wave Sports & Entertainment (Exclusive) Apple TV+ Where Did All the Apple TV+ Animation Go? american film market Independent Film & Television Alliance Chief Jean Prewitt to Step Down THR, Esq Live Nation Prepares for DOJ Trial, Eyeing Possible Loss of Exclusive Contracts Vice Media Vice Media Hires Comms Chief As It Plots Next Production Moves Theater Disney Theatrical's Thomas Schumacher Set to Depart Company Podcasts Dude Perfect Launching Video Podcast With Wave Sports & Entertainment (Exclusive)