From kitchen table experiments to a multimillion-dollar brand, mother-daughter duo Val and Breezy Griffith have built SkinnyDipped into a snack empire with more than $100 million in sales. But at the heart of their story is family, grit and a mission to make the world a little better - one chocolate-dipped almond at a time. Wonderwall.com recently sat down with the cofounders to talk about their founding story, the challenges of building a brand together, their celebrity fans and the philanthropic work driving their purpose. Keep reading for the highlights from our chat... Courtesy of SkinnyDipped Founding Story and Family Bond On what sparked SkinnyDipped: Val shares that the idea was born from tragedy. "The spark came from our friend Josh Dickerson, who we lost to a rare sarcoma when he turned 18. Losing a young person stops you in your tracks. We wanted more time together as a family, so we started a business." Breezy adds, "Food was a natural choice. Our lives have always been intertwined with family, friends, food and love. SkinnyDipped started at our kitchen table, surrounded by laughter, tasting, and experimenting with what would become our first product - SkinnyDipped almonds." On the moment they knew they had something: Val recalls, "Our first in-store demos, people kept sneaking back for more samples - sometimes sending their kids!" Breezy agrees, "Seeing real customers respond with excitement was when we knew." On working as mother and daughter: "Transitioning into business partners took patience and humility," says Val. "Once we respected each other's strengths, we became a powerhouse team." Breezy adds, "We had to over-communicate and clarify roles. It wasn't easy, but it made us stronger as partners and as mother and daughter." Courtesy of SkinnyDipped Growth and Grit The brand has now passed $100 million in sales, but the path wasn't without challenges. Val points to one proud milestone: "Building SkinnyDipped into a profitable business allowed us to fund our initiative in South Sudan, where we provide entrepreneurial training for women in communities devastated by conflict - a dream I've had since the 1980s," she says. For Breezy, the hardest part was keeping pace with the business. "Every time we scaled - manufacturing, distribution, team size - there was another challenge waiting. The breakthrough was realizing the power of the right team and knowing we could achieve growth and profitability, even when people said it wasn't possible," she says. Advice for other women - or moms and daughters - launching a business together? Val: "Do the emotional work first. You're not just mother and daughter - you're partners." Breezy: "Over-communicate. Respect each other's strengths. Remember you're in it together." Myth-busting: Val: "You can't do it on your own - you need strong, trustworthy partners." Breezy: "It doesn't happen overnight. Building a brand takes grit, patience and years of work." Celebrity Buzz SkinnyDipped has some very famous fans - including Kim Kardashian and Post Malone. "The first time a celebrity posted about us was Halle Berry," says Val. "It was surreal to see someone we admired loving our product." Breezy adds, "The first celebrity to reach out about investing was Shakira. It was incredibly validating." They're especially grateful for Queer Eye's Tan France. "He's both a fan and an investor," says Val. Breezy laughs, "I once joined a Zoom in my pajamas while Tan was camera-ready, lit perfectly, looking flawless. I looked like a mess - it was humbling and hilarious." Courtesy of SkinnyDipped Mission and Meaning SkinnyDipped's purpose goes beyond snacks. Val explains, "We're proud of our partnership with the Whitaker Peace and Development Initiative, supporting nearly 500 women in South Sudan with training and resources. The conflict there has left women facing violence, displacement and hunger - it's incredibly meaningful work." Breezy adds, "Supporting women entrepreneurs in one of the hardest places in the world to be a woman has been transformative. Watching them create ripples of change in their communities is one of the most rewarding parts of what we do." Quick-Fire Fun Favorite SkinnyDipped flavor? Val: "Dark Chocolate Peanut Butter Cup." Breezy: "Lemon Bliss." Who's more likely to... Forget a meeting? They both point at each other. Say yes to a crazy new idea? Breezy, they agree. Call each other five times a day? "More like 15," they laugh. Dream celebrity collab? Val: "Michelle Obama." Breezy: "Selena Gomez." Better Together For Val and Breezy, "better together" defines both life and business. "In business, we're a dynamic duo with a healthy tension that makes us stronger," says Val. "In life, it means joy - traveling, cooking and now sharing all that with my granddaughter." "SkinnyDipped wouldn't exist without both of us," adds Breezy. "Our bond makes everything richer - and we've built a team that thrives on collaboration." The post SkinnyDipped cofounders Breezy and V
Wonderwall
SkinnyDipped cofounders Breezy and Val Griffith on family, growth and famous fans
September 3, 2025
3 months ago
7 celebrities mentioned