Hallmark's holiday season seems to be getting an earlier and earlier start every year - and no, fans aren't complaining. Holiday Touchdown: A Bills Love Story was the first project announced in March, which will follow in the footsteps of 2024's Holiday Touchdown: A Chiefs Love Story by bringing another NFL team into the Hallmark Christmas spotlight. Four months later, Hallmark Media celebrated "Christmas in July" and announced multiple movies and TV shows that will be part of the 16th annual "Countdown to Christmas" lineup later this year.