Nielsen is keeping track of so much more viewing data in the age of streaming that getting to a final count of TV audiences is going to take a little more time. The measurement giant, which recently won approval to include viewership data from smart TVs along with its usual panel of video consumers, says [...]
Variety
Nielsen Will Need More Time to Disclose Full Audience Ratings in Streaming Era
September 2, 2025
3 months ago
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