Dallas Cowboys owner Jerry Jones talks to Yahoo about his new Netflix series and why we can't stop watching the team. (Netflix)They're the most valuable sports franchise in the world - yet they haven't won a Super Bowl in nearly 30 years. So, how do you keep the nickname "America's Team" without winning a championship since 1996? Look no further than Dallas Cowboys mastermind Jerry Jones, whose knack for turning the organization into a year-round headline machine keeps the brand unavoidable.