Breitling's NFL Collection Breitling Share on Facebook Share on X Share to Flipboard Send an Email Show additional share options Share on LinkedIn Share on Pinterest Share on Reddit Share on Tumblr Share on Whats App Print the Article Post a Comment The Swiss luxury watch brand Breitling is getting into business with the National Football League. The watch brand has signed on to become the official timepiece partner of the NFL, marking a major expansion into the sports market in the U.S. for Breitling. Breitling will launch two new "team edition" collections to two of its models to commemorate the partnership: A Chronomat Automatic GMT 40 (retailing for $6,600) and the Endurance Pro ($4,400), with each model featuring colorways that represent each of the NFL's 32 teams. Related Stories Business Netflix Inks Streaming Deal for World Baseball Classic ... But Only in Japan TV Why Sling TV's NFL Season Pass Is the Best Streaming Deal for Football Fans Right Now The GMT will feature a primary team color on the dial, with a secondary color on the GMT hand, as well as an engraved team logo on the caseback. The Endurance Pro will also feature primary team colors in an inner bezel, with the team logo on the dial. Breitling Chronomat GMT NFL Team Editions Breitling The watch brand will also activate at events like the Super Bowl and NFL Honors (NFL Honors winners will receive a custom Breitling watch), with Breitling also featuring its NFL partnership in its boutiques around the world, including in cities like London, Madrid and Dublin, where the NFL will host international games this season. "This partnership unlocks new possibilities and value for the NFL, allowing us to set a new standard for our brand," said Renie Anderson, executive VP and chief revenue officer for the NFL. "We look forward to integrating the bold spirit of Breitling with the power of our sport to connect with fans through meaningful, lasting products and tailored experiences tied to some of the league's biggest moments." "Partnering with the NFL is a defining moment for Breitling," adds Georges Kern, CEO of Breitling. "The NFL brings people together: families, friends, entire communities. It's about the moments you share and the traditions you build over time. That's what we wanted to reflect in these watches. It's something you wear with pride and one day pass on, along with your love for the game." Breitling is the first luxury watch brand to become an official partner of the NFL, though it has worked with the league and some of its star players in the past. It has held a licensing agreement with the league, and players and coaches like Jalen Hurts, Eli Manning, and "Boomer" Esiason have all worked with Breitling as partners. THR Newsletters Sign up for THR news straight to your inbox every day Subscribe Sign Up Venice 2025 5 Must-Stop Spots to Eat and Drink in Venice Travis Kelce Newly-Engaged Travis Kelce Has Another Surprise Announcement With American Eagle Collaboration Janie Bryant '1923' Costume Designer Janie Bryant On What She's Wearing to the Emmys, Her Red Carpet Wardrobe Hacks and More Emma Heming Willis Emma Heming Willis Shares the "Hardest Decisions" She's Had to Make Since Bruce Willis' Dementia Diagnosis shopping 10 Stylish Stadium-Approved Bags for Concerts, Sporting Events and Festivals shopping As Oasis Kicks Off Reunion Tour in the U.S., Fans Lap Up New Merch (and Seek New Ticketing Options) Venice 2025 5 Must-Stop Spots to Eat and Drink in Venice Travis Kelce Newly-Engaged Travis Kelce Has Another Surprise Announcement With American Eagle Collaboration Janie Bryant '1923' Costume Designer Janie Bryant On What She's Wearing to the Emmys, Her Red Carpet Wardrobe Hacks and More Emma Heming Willis Emma Heming Willis Shares the "Hardest Decisions" She's Had to Make Since Bruce Willis' Dementia Diagnosis shopping 10 Stylish Stadium-Approved Bags for Concerts, Sporting Events and Festivals shopping As Oasis Kicks Off Reunion Tour in the U.S., Fans Lap Up New Merch (and Seek New Ticketing Options)