The Today show has had lots of funny moments over the years. In September 2013, Hoda Kotb stunned the audience - and herself - when she accidentally revealed her phone number on-air. While on Today with Kathie Lee and Hoda, Kotb tried the new Samsung smartwatch and tried calling the watch on her own phone. "I wonder if my phone is going to ring ... Is it ringing?" Kotb said before the watch started ringing, showing her phone number. "Is that my number?" 'Today' Show Halloween Costumes Through the Years "Hoda!!" Kathie Lee Gifford jokingly yelled at her.