Taylor Swift's new album, The Life of a Showgirl, drops on Oct. 3. (Gareth Cattermole/TAS24/Getty Images for TAS Rights Management)Taylor Swift is sending fans into a tizzy once again, this time with a new gold, sparkly countdown. On Monday at 1 p.m. ET, the singer's website revealed a glittery countdown that would end at 4 p.m. ET the same day.
Google is also a part of the fun: When you search Taylor Swift's name on the website, gold confetti rains down. Meanwhile, Apple Music features Swift's images with pink glitter.
The artist, who is releasing her upcoming 12th album, The Life of a Showgirl, on Oct. 3, has been doing these countdowns as part of her album rollout. Initially, an orange countdown led to the initial album reveal, as well as the drop of her episode of New Heights with boyfriend Travis Kelce, in which she further detailed what was in store for the new work.
AdvertisementAdvertisementAdvertisementAdvertisementSince then, Swift has used the countdowns on her website to reveal new vinyl drops, which also feature alternate covers for the album.
Taylor Swift's website features a gold countdown. (TaylorSwift.com)On Aug. 18, Swift's website displayed a glittery purple countdown for a few hours. When the clock hit zero, Swift unveiled the first pressing of the "Shiny Bug" collection, which included two exclusive vinyl options: a "wintergreen & onyx marbled" record and a "violet shimmer marbled" one. Both featured a new photo of Swift in a jeweled black leotard, sparkly gloves and fishnets. Google also joined in on the hype, adding purple confetti animations.
Gold glitter rains down on the screen when you Google Taylor Swift.
Then, on Aug. 21, Swift's site revealed another countdown with a sparkling blue background. When the timer hit zero, fans were greeted with the "lovely bouquet golden vinyl." The new pressing came with a fresh promo photo of Swift wearing a jeweled showgirl costume and posing with bright orange feathers, surrounded by dancers. Like the first drop, this vinyl was also a limited-time offer - available only until Aug. 23 or until it sold out - leading fans to speculate that more surprise editions could be coming soon.
Swift is always eager to surprise fans - so stay tuned for whatever this mastermind has in store!Cover thumbnail photo illustration: Yahoo News; photos: TaylorSwift.com, Matt Winkelmeyer/Getty Images for The Recording AcademyAbout Our AdsPlay Farm Merge ValleyNew Release: Farm, merge, grow and expand your land in this new puzzle game!New Release: Farm, merge, grow and expand your land in this new puzzle game!Farm Merge ValleyPlay on Yahoo